Research On The Application Of Self-media In College Students’ Ideological And Political Education

In the era of the rapid development of the mobile Internet,we-media represented by We Chat,QQ,Dou Yin,and Ding Talk has begun to integrate into people’s daily life quickly and widely.We-media is popular with college students for its openness,personalization,and timeliness,and penetrates into every aspect of college students’ daily life.With the maturity of this technology,it has become an indispensable tool for college students.As the main position of ideological and political education,daily ideological and political education plays an important role in ideological notions and value judgment for college students.The vigorous development and extensive application of we-media bring not only opportunities but also challenges to the daily ideological and political education of College students.How to better apply we-media to the daily ideological and political education of colleges and universities and give full play to their educational functions has become a new subject in colleges.In the era of network information,the realization of the goal of college students’ daily ideological and political education needs more educational carriers.The application of we-media helps to innovate the carriers of daily ideological and political education.This article studies and explains the significance of we-media and college students’ daily ideological and political education,and reveals the positive influence of the educational function and value contained in the we-media on college students’ daily ideological and political education,that is,activating the educational content,enhancing the students’ subjectivity and enhancing the educational extensiveness.The article also points out the challenges brought by we-media,that is,the complexity of the educational environment,the change of educational models,the fragmentary and scattered content of education,and the insufficient capacity of the main body of education.With the coexistence of opportunities and challenges,the article believes that colleges and universities should follow the development trend of the times and actively apply we-media to college students’ daily ideological and political education,but also can’t ignore the problems exposed in the application of we-media in college students’ daily ideological and political education.The article analyzes the problems and the main reasons,and finally explores the ways to optimize the application of we-media in the daily ideological and political education of college students,in order to better achieve the educative goals of daily ideological and political education.