Research On Communication Strategy And Value Enhancement Of E-sports Commentator

In the Internet era,e-sports commentator takes Internet thinking as the core,and establishes new connections with users by means of online platforms,maximizes the reputation of the e-sports industry and expands its influence,and plays a role of bridge promotion.With the expansion of the e-sports industry,esports events continue to rise,and people’s requirements for e-sports commentator to control professional events are also increasing.The oral rhetoric,use of terminology,interpretation style,and interactive ability of e-sports commentator will all affect the audience’s psychological expectations of the game,and ultimately affect the effective dissemination of e-sports events and e-sports culture.This article takes e-sports commentator as the research object and analyzes the optimization of its communication strategy and the promotion of cultural value and industrial value,which will help guide the communication practice of e-sports commentator and provide academic support for the standardized development of the e-sports commentator industry in my country.This article is mainly divided into three parts.The first part takes the survival context,core literacy and differentiation characteristics of e-sports commentator as the core research content.Based on the e-sports industry,it analyzes the emergence and development of e-sports commentator,and analyzes the characteristics of e-sports commentator with the reference of traditional sports commentator.It is concluded that e-sports commentator as the main body of language dissemination has the advantages in the process of disseminating e-sports events.Deepen the unique efficiency of normalization of network interaction with its own commercial,professional,and entertaining integration.The second part explores three e-sports commentator communication strategies based on numerous e-sports samples:technical guidance,emotional guidance,and space guidance.Based on the differences in the commentary environment and communication channels,the official live commentator uses strong technical guidance,and the second-channel platform live commentator uses weak technical guidance.Commentator in e-sports communication can promote emotions to play a dynamic role in strengthening the effect of communication,cleverly use barrage topics to create hot spots during the game process,and accurately grasp the emotional gathering effect of the virtual social circle to guide the audience’s emotional trend.At the same time,the commentator is based on the dual perspectives of transmission and reception,and strives to break the field of e-sports communication and build a "super-real" experience space for the audience.Combining the three levels of micro,meso,and macro,it progressively clarifies the construction of a positive and healthy gaming environment.The third part focuses on the value enhancement path of e-sports commentator.Taking culture and industry as the starting point for analysis,the fast-rising emerging industry of e-sports,which is approaching a new stage of development,is used as the realistic basis for explaining the development trend of e-sports commentator.The "disenchantment" of e-sports stereotypes and the reshaping of e-sports cultural image by e-sports commentator has great practical significance.At the same time,the development of e-sports commentator is facing external pressure and internal requirements.The professional education of e-sports commentator can promote the standardized development of commentator to a certain extent.