Investigation And Research On The Satisfaction Of Members Of Harbin Commercial Fitness Club

Nowadays,sports industry belongs to the sunrise industry of our country.Commercial fitness clubs are one of the pillar industries in sports industry,and their development prospects are promising.Now commercial fitness clubs generally use membership as the main marketing means,so how to enhance the competitiveness of their commercial fitness clubs in this large and competitive environment,so that they can get a place in this large market environment,members play a vital role in it.To keep the "old" members and attract the "new" members,the satisfaction of the members is the fatal point.Therefore,investigating and investigating the member satisfaction of commercial fitness clubs and putting forward feasible suggestions for the development of commercial fitness clubs are of great significance to their own development,the development of local sports industry and the better implementation of the national fitness program.This article mainly takes the member satisfaction of commercial fitness clubs in Harbin as the research object,adopts the methods of documentation,questionnaire survey,mathematical statistics and logical analysis,and makes an investigation and analysis from six aspects: curriculum arrangement,fitness coach,Fitness Management service,fitness equipment,fitness price,fitness safety and environmental facilities.(1)The members of Harbin Commercial Fitness Club are satisfied with the difficulty of the course,but they are not satisfied with the type of the course,the schedule of the course and the timely updating of the course.The serious phenomenon of curriculum homogeneity and insufficient experience of managers are the fundamental reasons for the low satisfaction of members to these three points.(2)In terms of fitness coaches,the members of Harbin Commercial Fitness Club are generally not satisfied with the coaches.The low entry threshold for coaches,unprofessional and insufficient attention to the members are the key factors causing the low satisfaction of the members.(3)In the aspect of fitness service,the managers' inability to deal with the problems,opinions and suggestions of the members in time is the main factor that the members are not satisfied with.The lack of fitness theme activities carried out by fitness clubs for members is also one of the reasons for members' dissatisfaction.(4)In the aspect of fitness equipment,the members' satisfaction with the untimely updating of the equipment and the irregular maintenance and repair of the equipment is relatively low.Managers should pay attention to it,so as to avoid the failure of the equipment encountered by the members in the fitness activities.(5)In terms of fitness safety and environmental facilities,the satisfaction of the members of Harbin Commercial Fitness Club is generally low,among which the most serious are whether the fitness club is reasonably equipped with first aid kits,whether it has security personnel,whether it has a good fitness atmosphere as a whole and whether it has special fitness facilities for the elderly,children and the disabled.Based on the basic situation of current member satisfaction of Harbin Commercial Fitness Club,this paper puts forward corresponding suggestions.