| In the context of the new era,the development of physical exercise has important economic and social significance.Urban residents,the main force participating in physical exercise,their level of participation is an important manifestation of the development of national fitness.But at present,many urban residents do not participate in physical exercise or hesitate to participate in two key factors for physical exercise: one is whether physical exercise can bring value to themselves;second,whether physical exercise is good or not is within the scope of their abilities.Can you easily complete the exercise goals,etc.,that is,whether you can perceive the usefulness and ease of use of physical exercise during the participation process.As an important driving force,the government provides support in different aspects for the development of urban residents’ physical exercise.Whether these government actions can improve the perceived usefulness and ease of use of urban residents’ physical exercise participation,and further improve the level of physical exercise participation is this article.research focus.TAM technology acceptance model is used to describe the individual’s acceptance of a specific new technology.The perceived usefulness and perceived ease of use in this model can also affect the residents’ participation in exercise to a great extent.Therefore,from the perspective of urban residents’ perception,combined with the actual situation and characteristics of government behavior in the development of physical exercise,this paper draws lessons from relevant research,retains three source variables,namely perceived usefulness,perceived ease of use and attitude,and introduces four dimensions of government behavior perception as external stimulus variables,and constructs the research model of this paper.By issuing questionnaires,and performing reliability and validity tests on the collected data,model fit analysis,and correlation analysis between variables,the final conclusion is as follows: the information publicity perception of urban residents can directly promote the perceived usefulness.Urban residents’ perception of policy support in national fitness has no significant relationship with perceived usefulness;urban residents’ perception of exercise guidance and perception of venue facilities can directly improve residents’ perceived ease of use;the greater the level of perceived usefulness and perceived ease of use High,the more it encourages urban residents to have a positive attitude towards physical exercise,and thus are more inclined to participate in physical exercise.And perceived ease of use can directly stimulate physical exercise attitudes,or indirectly through perceived usefulness.The effect of perceived usefulness on physical exercise participation can also be divided into two ways.One is to directly improve the level of physical exercise participation.,The second is to indirectly improve the level of participation in physical exercise through physical exercise attitude.Finally,according to the research conclusions,the government can promote residents’ participation in physical exercise from the following four aspects: 1.Strengthen policy guidance and improve the level of public sports services;2.Increase publicity and create a good atmosphere for physical exercise;3.Guide scientific fitness and training Social sports instructors;Fourth,improve venues and facilities to facilitate urban residents to exercise nearby. |