Research On The Occupational Stability And Influencing Factors Of The Fitness Coaches In Shenzhen

After more than 40 years of reform and opening up,the rapid improvement of economic strength has also led to the rapid rise of sports fitness industry.The high salary,good working environment,high quality service customers and other gimmicks attract many young groups to join the job of fitness coach.However,at present,the position of fitness coach in Shenzhen club has a high liquidity and high imbalance between supply and demand.To improve the professional stability of Shenzhen fitness coaches and attract more excellent fitness coaches to stay in the industry for development is the key to keep the healthy development of the fitness industry and achieve the great goal of national fitness.In this paper,based on Maslow demand hierarchy theory,investigates the individual characteristics,work situation and organizational support of the health coach in Shenzhen by questionnaire.The 24 factors that affect the professional stability of the fitness coach are analyzed.The intention to quit is the symbol of the professional stability of the fitness coach,The paper describes and analyzes the influence of various factors on the professional stability of fitness coaches.Meanwhile,the author uses Likert five scale to study and analyze the influencing factors.Through empirical research,it is found that the professional stability of the health coaches in Shenzhen is low,the intention of coaches to leave is higher,and the main factors affecting the professional stability of the fitness coaches are analyzed,In the dimension of work situation: salary and welfare are the first,and the salary is generally lower than the average wage level in Shenzhen.The factors of sports safety insurance and regular physical examination are also important factors affecting the professional stability of fitness coaches,and the work intensity have a great impact on the professional stability of fitness coaches;The factors of individual characteristics are: family support,living conditions and other factors are the main factors;The two factors,organizational support satisfaction and self-achievement expectation,mainly determine the intention of the fitness coach to leave.Finally,aiming at the main factors affecting the professional stability of fitness coaches in Shenzhen,this paper puts forward countermeasures to enhance the professional stability of fitness coaches from the aspects of coaches themselves,clubs and organizational support.