Business Plan Of HY Sports Operation Company

National fitness has become a national strategy.To enhance people’s physique and improve people’s health has become our fundamental goal.To realize the transformation from a sports power to a sports power,China plans to strengthen health education,popularize healthy life and improve people’s health by 2030.The commercial operation of sports venues is an important segment of the sports industry.Driven by the rapid development of the domestic sports industry,the commercial operation of sports venues also ushered in the spring of industry development.HY sports operation company is a mixed ownership enterprise initiated by hy entrepreneurial team,invested by D City Sports Center Development and Construction Co.,Ltd.and invested by ZT Industry Group Co.,Ltd.with resources as shares.The three partners aim at the good mass sports foundation and urban sports atmosphere of D City,and decide to jointly invest and undertake the management of D City Sports Center Stadium resources,which is beneficial to the development of D city Its market-oriented,commercial operation,and on this basis,planning the future possible extension of the development of related business.This paper mainly explores the commercial operation of large stadiums and gymnasiums.Through the analysis of the external environment and market,the company’s strategic objectives and business direction are established.On this basis,the company plans the matching organizational structure,operation management plan,marketing management plan,etc.at the same time,it makes comprehensive use of human resource management,operation management,marketing management,financial model,etc Based on the theoretical knowledge,this paper makes a detailed financial analysis of the company’s future operation,puts forward countermeasures for the company’s possible risks in operation management and policy,and makes a comprehensive feasibility study and analysis for HY sports operation company’s commercial operation of D City Sports Center venues.Through the analysis,the results show that the profitability of the project is in line with expectations,and it is worth investing.We hope that through this plan,we can get the injection of social capital and speed up the implementation of the project.At the same time,it also provides a general reference for the commercial operation of similar large-scale comprehensive sports venues,hoping to spread in other cities in China.