The Research Of Network Public Opinion Governance In Universities In The New Era

The CPC Central Committee with Comrade Xi Jinping at its core,put forward the concept of a new era for the first time at the 19 th National Congress of the Communist Party of China.The Party and the government have put forward new requirements for social stability,online public opinion,higher education,social governance and online public opinion in the new era,so the need for online public opinion governance in colleges and universities has also risen to a new level.With the popularization of the Internet,negative events in colleges and universities can easily become the focus of online public opinion attention,which will negatively affect the creation of harmonious campus and safe campus with the continuous attention and pushing of netizens,and then affect the development of colleges and universities and the stability of society.Therefore,the construction of scientific and effective online public opinion management system in colleges and universities has become a major problem that needs to be solved urgently by each university.This study takes the new era university network public opinion governance as the landing point,based on the analysis of a large number of documents,combined with the typical cases of network public opinion in three universities in Zhejiang Province,through4 R crisis management theory,crisis life cycle theory and new era governance theory.Starting from reality,it is analyzed that there are still some problems in the process of public opinion governance in universities,such as irregular and inappropriate management of faculty members,weak awareness of risk assessment,information monitoring ability Inadequate management,lack of professionalism of relevant management departments of universities,insufficient public opinion guidance,lack of good media relations,and unit evaluation system for online public opinion crisis events and so on.The main reasons are as follows: Firstly,the development of online public opinion in universities has certain periodicity and evolutionary rules.Through the analysis of typical online public opinion cases,it can be concluded that the events of network public opinion in colleges and universities have gestation period,outbreak period,diffusion period and recovery period,which have different performance in different periods.The control effect on online public opinion is different through professional management at different stages.Relatively speaking,the intervention in the gestation period has the best effect on the containment of public opinion.The intervention in the gestation period has the best effect on the control of public opinion.Secondly,The formulation of professional teams and early public opinion plans can get twice the result with half the effort for the governance of network public opinion in universities.Thirdly,the governance of the network public opinion and the stability of the campus are inseparable from the cooperation of various departments.The “alliance front”formed by the internal and external governance bodies is an important reference for the abatement of public opinion and campus stability.This paper takes the network public opinion governance of Zhejiang universities as the research foothold and conducts an empirical study based on the theoretical achievements of domestic and foreign researches.From the perspective of crisis management in the new era,the empirical study is conducted on three university network public opinion incidents in three universities,namely,Hangzhou A University,Ningbo B University and Wenzhou C University.Guided by governance theory and crisis management theory,it strengthens the socialization,rule of law,intelligence and specialization of governance in the four periods of development of university online public opinion,constructs a scientific crisis management system of university online public opinion by using the 4R model of crisis management,proposes countermeasures for university online public opinion governance in the new era,and provides ideas and paradigms for university online public opinion governance.