Research On The Impact Of Fragmented Reading On Values Of College Students And The Way Of Optimization In The New Media Era

Reading is an important way for human beings to understand the world and obtain indirect experience.It is also an important driving force to promote the progress of human civilization and improve the cultural quality of the nation.Since entering the21 st century,with the development and maturity of mobile Internet and the continuous update of media technology,the information environment has undergone profound changes.The widespread popularity of emerging media featuring mobility,pluralism,interaction and excess has greatly changed people’s reading environment.The history of media studies shows that human reading has gradually transitioned from the traditional paper reading era to the new digital reading era.Due to the fast pace of daily life and fragmented life style of individuals in modern society,digital reading has derived a new reading style--fragmented reading.On the one hand,the prevalence of fragmented reading among college students brings them a lot of technical benefits,on the other hand,it also has a negative effect on the development of college students’ values and the forging of their thinking ability.It is not only a theoretical topic,but also a practical one to rationally treat the phenomenon of fragmented reading,deeply analyze the nature and influence of fragmented reading,and guide college students to form healthy reading habits.This paper is based on the high integration of mobile Internet and New Era media technology,using the methods of theoretical analysis,comparative study,questionnaire survey,comprehensive judgment,etc.,this paper makes a systematic study of the complex influence of fragmented reading on values of college students in the new media era,and puts forward the optimized path of values of college students.Through reading and combing Xi Jinping’s series of speeches on values of college students,values of college students education theory,media technology research,information processing theory and other relevant works and documents,the theoretical basis of this thesis is established,forming their own research ideas and research framework,supplemented by questionnaire survey to collect relevant data for this study to provide reliable data support.In addition to the introduction and conclusion,the paper is divided into four parts.The introduction introduces the research background and significance of the paper,focuses on the theoretical research status of media technology and fragmented reading at home and abroad,and develops specific research ideas and research methods,summarizes the difficulties and innovations of the research.The first part defines the related concepts.The concept of new media and fragmented reading is defined and the evolution and evolution of new media and the rise of fragmented reading are reviewed.Secondly,it expounds the theoretical basis of this study,including media technology,information processing theory and Xi Jinping’s theory of Youth Values Education.The second part,guided by the information processing theory and media technology theory,combined with the data of questionnaire survey and statistics,analyzes the actual situation of fragmented reading of college students,and probes into the causes of the fragmented reading status of college students from the external environment and internal demands.The third part,from the positive and negative aspects of fragmentation of reading on the impact of values of college students.The positive effects mainly focus on enriching the values of college students cognition,molding their patriotic feelings and raising their political attention.The study of the negative impact is mainly from three aspects: interfering with the development of the values of college students autonomy,scientific shaping and identification with the mainstream values.The fourth part,the paper thinks about the countermeasures to guide the fragmented reading of college students to benefit and avoid harm.It puts forward corresponding suggestions from three aspects: government and social reading environment construction,university education and teaching and college students’ individual,so as to provide a feasible way for guiding college students to establish correct values.