Analysis On The Profit Model Of Online Education From The Financial Perspective

In recent years,Chinese online education industry has developed rapidly and the market scale has grown rapidly.At the same time,a lot of capital also flows into online education market.During the epidemic,the Ministry of Education’s policy of "no suspension of classes" has played a great role in promoting the development of online education,but its profit model has exposed some problems.At present,from the macro environment,the promotion of education informatization and the development of Internet technology have brought new development opportunities for online education.The dual improvement of national consumption power and emphasis on education,the promotion of 5G strategy and technological upgrading have played a greater role in promoting the development of online education industry.However,the introduction of the "double reduction" policy has increased the difficulty of the development of K12 online education institutions,and many online education enterprises have suffered heavy losses.Therefore,to optimize the profit model of online education enterprises,there is a certain reference for the whole industry.Slywotzky is the case study of Beangod Education Company(Slywotzky),starting with the four elements of a profit model,as well as evaluating a profit model from a financial perspective.At the same time,in the analysis,it is also compared with the same industry,so as to better understand the current situation of Doushen education in the industry.Based on the theories of performance evaluation,the financial data in the recent five years’ annual report of Doushen Education Company were sorted out and analyzed,and the financial indicators were analyzed.The analysis found the problems existing in the profit model of Doushen Education Company,and the countermeasures and suggestions were put forward to improve the profit model of Doushen Education company.Through the evaluation and analysis of the profit model of Doushen education,it can be found that there are the following problems in the profit model: first,the synergistic effect between profit points is poor,and the financial risk is large;Second,the scale of the profit object is insufficient,and the ability to obtain cash is low;Third,insufficient profit leverage,weak operating capacity;Fourth,the profit barrier is not high,poor profitability.After in-depth analysis,this paper comes up with four suggestions for improvement: first,multi-directional layout of the new track,open up new points of interest;Second,expand the scale of non-disciplinary users and increase the profit target;Third,develop middle and high-end online education products,strengthen cost control and improve profit leverage;Fourth,develop intelligent education,establish effective marketing,and strengthen profit barrier.Nowadays,online education has gradually penetrated into People’s Daily life.The progress of Internet technology and the promotion of education informatization have all made the market scale of online education gradually expand.However,considering that the introduction of the "double reduction" policy has certain constraints on the development of online education enterprises,therefore,under the above background,the profit model of online education enterprises is optimized.It is an essential job to help online education enterprises develop sustainably and healthily.This article tries to start from the profit model of online education,to provide some useful reference for related enterprises.