WP Company Sales Staff Incentive Mechanism Optimization Scheme

as an important position between the company and the customer,the sales staff is the key to improve the performance and profit of the enterprise.As an important bridge between the company and customers,sales personnel are the creators of the company’s direct profits.As the main body of sales activities,the behavior of sales personnel is directly related to the success or failure of enterprises in the competition of educational products.Good incentive mechanism can improve the enthusiasm of employees and create higher sales performance.But most enterprises’ incentive mechanism is not perfect,which leads to the loss of many excellent sales personnel,and the high recruitment cost brings new sales crisis,which brings great losses to enterprises.Therefore,it is an effective means to improve the competitive advantage of enterprises in Internet technology companies by exploring effective incentive schemes,optimizing the current incentive measures of enterprises,using scientific and effective incentive mechanism,mining out the potential and energy of each sales personnel,improving their job satisfaction and loyalty to the company.This paper takes WP company as the research object,through questionnaire survey and interview,to investigate the existing incentive mechanism of WP company,and find out some problems existing in the incentive mechanism of WP company: the welfare of sales staff is too simple,the salary design index is single,the professional development of sales personnel is not smooth,the bonus Commission is unfair,and the long-term incentive scheme is lack.The reason of the investigation is found and the optimization scheme is designed.In order to carry out the plan smoothly,we must get the support of all levels of the company,then promote the implementation of the new incentive scheme from the performance appraisal guarantee,corporate culture guarantee and effective communication guarantee.Hope the new incentive scheme can reach fairness and justice,so as to satisfy the sales personnel,so as to improve the sales volume.