Visual Image Design Of Yicheng Pomegranate Brand

Agricultural development plays an important role in China,and agricultural brand plays an important role in agricultural development.As a big agricultural country,China is actively seeking to transform into an agricultural power and a brand power.Every year,the No.1 central document will provide guidance for the construction of agricultural products brand,and also shows the importance of the state regarding the brand building of agricultural products.However,there is a general lack of brand awareness of agricultural products in China,especially for the design of brand image of agricultural products.In this paper,the agricultural products-Yicheng pomegranate as a starting point,to explore the importance of brand image in the brand of agricultural products,to find out the problems of domestic brand building of agricultural products,and with their own design practice,to explore new ideas of brand design of agricultural products.This paper is divided into three parts.Firstly,through literature review and field investigation of pomegranate and Yicheng pomegranate,we can understand the geography,history and brand visual image status of Yicheng pomegranate,and analyze the problems existing in the brand construction of Yicheng pomegranate.Secondly,through consumer and market research,combined with the design of some similar agricultural products,this paper explores the relationship between Yicheng pomegranate and traditional culture and regional culture,explores the unique value of Yicheng pomegranate brand from the perspective of culture,and determines the design orientation of Yicheng pomegranate brand visual image.Finally,with the auspicious implication of pomegranate rich in "many children","Dengke" and "good luck" as the conception point,the design of brand logo and packaging of Yicheng pomegranate is carried out,and the brand image design of Yicheng pomegranate is completed.This paper hopes to provide relevant experience for brand image design of agricultural products through the research of brand visual image of agricultural products,so as to promote the promotion of brand construction of agricultural products,which has important promotion value for the development of China's agricultural products.