The Rhythm Of Words - A Study Of The Dynamics Of Words In The Age Of Digital Media

In the era of digital media,computer and software technology has affected the previous text design.The integration of science and technology makes text design no longer just stay on traditional paper media.Text has evolved from a single form of expression to a diversified form of presentation.Its manifestations are diversified and vivid,attracting the attention of the audience more,and are highly perceptual and experiential,and are well adapted to the current forms of communication.On the digital media platform,the form of text design has a lot of space for development and application.Words can not only convey information,but also have strong cultural attributes.Therefore,in terms of information dissemination and cultural propaganda,the importance of words is selfevident.In modern life,there are many ways to obtain information.The fusion of digital information technology and text design gave birth to text dynamic design.The dynamic nature of text is a requirement for the development of the information age.In addition,the prosperity of the cultural industry has prompted the dynamic design of characters.In the dynamic design of Chinese characters,we must not only express the meaning of the characters,but also convey the rich cultural connotation of the Chinese nation,and strive to make Chinese characters the narrator of cultural history.This is what we need to think and explore as a designer.The research object of this article is the dynamicization of Chinese and English characters,and an in-depth discussion on the dynamic design of characters in the digital media era.The article takes text and graphic symbols as the entry point,explores the connection between text and graphics,and studies the origin history of text and the development history of modern dynamic design,summarizes excellent cases of Chinese and Western text dynamic design,and conducts comparison and synthesis.Analyze and explore the movement mode and design method of the text,summarize and summarize the key points and methods of the dynamic design of the text.At the same time,the article focuses on analyzing the meaning and ideology of the text,analyzing the perceptual language of the text,exploring the interactivity and emotion of the text in the multimedia environment,and deriving the aesthetic principles of the dynamic design of the text.Finally,look forward to the development trend of dynamic text design,and predict the future development direction of dynamic text design.