The Link Between Culture And Market: The Individual Practice Of Miao Cultural Capitalization

On the basis of in-depth investigation and interview,this paper takes a Miao woman's entrepreneurial practice as a case study,and discusses the link between culture and market from the perspective of individual practice of Miao culture capitalization.The link between culture and market is actually the process of capitalization of culture,that is,How culture participates in the market,How it becomes a commodity,and How it interacts with the corresponding market in the form of individuation.The market of Miao culture Has existed since ancient times.It can be divided into internal market and external market according to the needs of people.The internal market is the foundation,and the external market is the expansion and extension on this basis.Based on this,the first chapter discusses the internal market of Miao culture and its capitalization practice.First of all,this paper analyzes the attributes and structural characteristics of the internal market.The Miao culture capitalization practice of the internal market is based on this market.The capitalization of the external market is the expansion and extension on the basis of the practice of the internal market,which leads to the individual practice case of this paper.The second chapter,on the basis of individual cases,discusses the specific operation and management process and methods of Miao culture capitalization expanding to the external market,and makes a cultural analysis of it: it respectively expounds the individual practice of ethnic culture capitalization in the early T period,the management mode of family enterprises and the tourism operation mode with "Intangible Cultural heritage Museum" as the core,At the same time,taking Miao silver jewelry as an example,this paper analyzes the cross-cultural capitalization.From this,we can see the influence of cultural factors on market operation,so as to explore the relationship between culture and market.The third chapter analyzes the factors and how to play the role of Miao culture capitalization individual practice from the aspects of culture,economy,society,individual and female characteristics,and concludes that the link mechanism between Miao culture and market is composed of multiple factors and forces.The fourth chapter introduces the dilemma from the prosperity to the decline of the case practice,and thinks about the root of the imbalance and dilemma from the economic,cultural,social and personal levels.In the conclusion part,through individual practice,one is to explore the relationship between culture and economy,pointing out that the capitalization of ethnic culture should follow both cultural and economic laws.The second is to summarize the mechanism of the link between culture and market through the analysis of the factors and relations of the capitalization of ethnic culture: the link between culture and market is the result of the combination of multiple forces.Third,in the process of ethnic culture capitalization practice,people are not only the promoter of practice,but also the responder of pressure,and the owner of development achievements,so they should get more attention.Finally,it summarizes and deepens the significance of capitalization practice of ethnic culture from the aspects of economy and culture,individual and society,ethnic survival and development.