Research On The Function Of Contemporary Mainstream Media To Nurture Youth

The party central committee with Comrade Xi Jinping as the core attaches great importance to the development of mainstream media.On the premise of a profound understanding of the current domestic and international situation and a profound insight into the development trend of news and public opinion work,the party central committee has put forward a series of new requirements for the development of mainstream media and made corresponding strategic plans.Young people are the hope for the development of the country and the nation,the force that pushes forward history and society,and the builders and successors of the cause of socialism with Chinese characteristics.In China,the mainstream media,as the mouthpiece of the party and the people,is the most cutting-edge,most influential and credible propaganda position in the field of ideology,shouldering the great mission of truth dissemination,guidance and guidance,ideological propaganda and value building,and playing a leading role in the development of youth.Based on the function of cultivating young contemporary mainstream media as the main research object,mainly by literature analysis and case analysis,combining with the existing of the mainstream media and youth ideological and political education in the field research,on the basis of theory research under the background of contemporary social mainstream media are analyzed the necessity and feasibility of cultivating young function,the achievements and difficulties faced by,and to optimize the function request and advice on the path.This paper mainly includes the following five parts:The first part is the introduction,which expounds the background and significance of the topic of "the function of contemporary mainstream media to cultivate youth",sorts out and analyzes the relevant research results at home and abroad,explains the research ideas and methods used in this paper,and explains the innovative attempts and shortcomings of this paper.The second part is the beginning of the main body of the article,from three aspects of the "mainstream media to cultivate the function of youth" to do theoreticalanalysis.Firstly,it explains the mainstream media and its function of cultivating youth.Secondly,the theoretical basis for mainstream media to cultivate the function of youth is sorted out and summarized from the relevant dissertations of classic marxist writers,successive leaders of the party and General Secretary Xi Jinping.Finally,in view of the responsibility and mission of the mainstream media in the development of The Times,the author explains the concrete embodiment of its function of cultivating youth.The third part analyzes the necessity and feasibility of the contemporary mainstream media to cultivate the function of youth.Among them,this paper analyzes the necessity of seizing the position of public opinion in the pluralistic public opinion environment,promoting the core socialist values to penetrate into the hearts of the youth,and cultivating the youth into the new generation of The Times.From the four aspects of development concept,education content,communication form and resource sharing,this paper analyzes the existing conditions that the mainstream media have and can play the role of cultivating youth.The fourth part shows the development status of the mainstream media's function of cultivating youth from the three parts of new achievements,difficulties and causes.Contemporary mainstream media is accelerating the development of media convergence,and its innovations in communication channels,communication strategies and communication thinking have brought about many positive effects on the life,study and work of young people,effectively playing the role of educating people.At the same time,we should also see that the mainstream media education function is facing a dilemma,its content credibility,form attraction and target positioning all need to improve the legal system.In addition,this chapter also analyzes the possible reasons for the dilemma from three aspects: the weakening of the discourse power of the mainstream media by the development of the network,the weakening of the mainstream value identity of the youth by multiculturalism and the quality of the mainstream media practitioners.The fifth part is the optimization of the function of the contemporary mainstream media to cultivate youth,from the requirements and the path of analysis.The main requirements are to enhance the "position consciousness",establish the "goal consciousness",improve the "orientationconsciousness" and cultivate the "innovation consciousness".And from the content construction,thinking innovation,open interaction and co-construction and sharing four aspects to optimize the path of this function.