| With the rapid development and popularization of new media,the media forms continue to be updated and iterated,and short videos have sprung up like mushrooms after a rain,becoming an important platform for people to obtain information,transmit information,and enjoy leisure and entertainment in daily life.As a cultural carrier,short videos have gradually entered the commercial and popular market with the reform of the cultural system.Driven by capital interests,they have created the illusion of cultural carnival in order to continuously cater to market needs and satisfy the demands of audiences.In this kind of excessive cultural entertainment,the original value guiding function of short video is obscured by entertainment content,resulting in the phenomenon of pan-entertainment of short video.The pan-entertainment of short videos has become an unavoidable problem for contemporary college students.Under the coercion of the pan-entertainment content of short videos,it misleads the value orientation of college students to a certain extent,but short videos also bring opportunities for college students’ ideological and political education.General Secretary Xi Jinping emphasized: "The value orientation of youth determines the value orientation of the entire society in the future." In the new era of society,young college students bear the responsibility of national development,and they are an important force in promoting national development.At the same time,even though college students have a certain degree of self-awareness,their minds are not yet fully mature,their social experience is still shallow,it is difficult to discern redundant information,and they lack a certain degree of judgment."Young people are in a period of value formation and establishment.The development of values for a period of time is very important." Therefore,from the perspective of ideological and political education,this article is based on the phenomenon of short video pan-entertainment.At the same time,it does an empirical study on the impact of short video pan-entertainment on the values of college students.Discuss the influence of ideological and political education,follow the trend of the times,follow certain principles,make full use of short videos to conduct ideological and political education for college students,and further enhance the effectiveness of ideological and political education.The cognition of the pan-entertainment phenomenon of short videos is the basic premise of the research.Based on this,this article explains the basic problem of the emergence and dissemination of short videos.The dissemination of short videos themselves is diffuse,interactive,and infinite in dissemination content.The characteristics of the dissemination masses promote the fission and dissemination of entertainment content,which obscures the value guiding function of short videos,and presents short video pan-entertainment phenomena with form sensory stimulation,simple and popular content,and patterned types.Under the premise of clarifying the essence,the empirical research of this article is discussed.The empirical research content includes questionnaire design ideas,release implementation and dimensional analysis of the impact of short video pan-entertainment on college students’ values,collecting college students’ use and acceptance of short video pan-entertainment Data on the four dimensions of the degree of socialization,the degree to which college students disseminate and recognize the pan-entertainment of short videos,the survey and analysis of the impact of pan-entertainment of short videos on college students’ values,and the expectations of college students on short video content,summarize the degree to which college students’ values have been severely affected.Summarize the opportunities and challenges faced by college students’ ideological and political education under the influence of short video pan-entertainment,and analyze the causes to provide a basic basis for the following research.The research on the countermeasures of college students’ ideological and political education under the influence of short video pan-entertainment is both the focus of this article and the final goal.Starting from the challenges faced by college students’ ideological and political education,following the principles of combining science and direction,subjectivity and dominance,indoctrination and penetration education,professionalism and interest,and generality and individuality,we propose targeted The countermeasures,from the dialectical view of short videos,the use of short videos to achieve online and offline teaching,satisfying students’ expectations,and cultivating education subjects are four aspects to deal with the impact of short video pan-entertainment on the values of college students,as well as the challenges to college students’ ideological and political education,So as to improve the effectiveness of ideological and political education. |
