Research On The Influencing Factors Of Entrepreneurial Intention Of Secondary Vocational Students Based On The TPB Model

In the context of the new era,the national economy is undergoing a transition from low-end to high-end manufacturing,from rapid development to high-quality development.The demographic dividend is gradually disappearing.If we want to achieve stable and high-quality economic growth,we must find economically The new breakthrough is to actively respond to the policy goal of my country's supply structure reform.Many universities encourage students to start their own businesses.Because this can not only bring more employment opportunities and increase the employment rate,but also optimize the industrial structure,use innovation to create new momentum for economic development,and drive my country's economy to achieve high-quality development.Therefore,it is very important to stimulate the intention of secondary vocational students to start a business and encourage them to start a business.This paper takes the secondary vocational students of tourism major in a secondary vocational school in Nanjing as the research object,introduces the TPB model,and adds the independent variable of entrepreneurial education into the TPB model according to the actual situation,and discusses the mechanism of entrepreneurial education,entrepreneurial attitude,entrepreneurial subjective norms and entrepreneurial self-efficacy on entrepreneurial intention.This paper is composed of six parts.Firstly,it introduces the background of the topic and the problems to be solved.Then through literature review,combing the literature at home and abroad and by the way of review,put forward research questions;Then,from the perspective of TPB model,it studies the factors that influence entrepreneurial education on entrepreneurial intention.The introduction of entrepreneurial education in this paper is a highlight.Entrepreneurship education adopts the dimensions and questionnaires of domestic scholar Li Jingwei,and makes some modifications to them to build the research model of this paper for the problems to be solved.The variables selected in this study were measured,the source and selection basis of the scale were introduced,and the questionnaire was designed and distributed.Then the collected questionnaires were screened,qualified questionnaires were screened,and the valid questionnaires were imported into the statistical software,and various analytical methods were used to process the data.Finally,the corresponding results are obtained,and the results are discussed,and what measures and suggestions should be taken to solve the problem are put forward.The research results prove that entrepreneurial education,entrepreneurial attitude,entrepreneurial self-efficacy and entrepreneurial subjective norms are positively correlated with entrepreneurial intention.This result shows that improving the entrepreneurial education of secondary vocational students can increase their entrepreneurial intention,correcting their entrepreneurial attitudes can increase their entrepreneurial intention,and improving their entrepreneurial self-efficacy and subjective norms can also increase their entrepreneurial intention,thereby stimulating entrepreneurial behavior.Based on this,this article gives targeted suggestions in two aspects: first,reform entrepreneurship education,reform from the perspective of teachers,reform from the perspective of students,reform from teaching methods,and reform from teaching evaluation;second,establish correct Entrepreneurship attitude,increase publicity to improve the entrepreneurial attitude of secondary vocational students,and proper guidance to establish a positive entrepreneurial attitude of secondary vocational students.After that,it puts forward the training mode of innovative and entrepreneurial talents of tourism major in Vocational Colleges Based on TPB model.