Research On Student Satisfaction Of Senior High School Geography Textbook Based On PLS-SEM ——Taking 2019 PEP Geography 1 As An Example

The implementation of the new curriculum standards puts forward new requirements for the compilation of high school geography textbooks.As the direct users of the new textbooks,students' satisfaction with the textbooks reflects the quality of the new textbooks to a certain extent.At present,the analysis and evaluation of middle school geography textbooks lack a set of evaluation index system from the perspective of students.Many student satisfaction survey indicators mostly use qualitative evaluation and analysis,which cannot fully reflect the true feelings of students.Therefore,geography textbooks for middle schools need to develop a more accurate and comprehensive evaluation tool for student satisfaction.This research is mainly divided into four parts: One is to explore the connotation and significance of student satisfaction in the textbook based on the evaluation of textbooks and customer satisfaction theories at home and abroad.The second is to analyze the factors affecting student satisfaction based on the research of typical customer satisfaction index models at home and abroad,and construct a student satisfaction index model and evaluation system that is in line with my country's senior high school geography textbooks..The third is to conduct empirical research on the structure model of student satisfaction based on the satisfaction data of three senior high school students in Shandong Province.Based on the parameter evaluation method of Partial Least Squares(PLS),the established model coefficients are evaluated.Fourth,based on the analysis results of the empirical research stage,suggestions are made to improve students' satisfaction with middle school geography textbooks.The main conclusion of this research: the image of teaching materials directly affects student expectations,and the positive impact on quality perception and student satisfaction has both direct and indirect aspects.The positive effects on value perception and student loyalty are indirect,and students complain Produce an indirect negative effect;the effect of student expectations on quality perception and value perception is direct,and the positive effect on student satisfaction is both direct and indirect.Student loyalty will have a positive effect through other intermediate variables.Will indirectly have a negative effect on student complaints;quality perception has a direct positive effect on value perception,has both direct and indirect positive effects on student satisfaction,an indirect positive effect on student loyalty,and a negative effect on student complaints The effect is also indirect;the direct effect of value perception on student satisfaction is positive,it has an indirect positive effect on student loyalty,and has a negative impact on student complaints through other intermediate variables;the relationship between student satisfaction and student complaints The effect is direct and negative,and the positive effect with student loyalty has both direct and indirect aspects;the direct effect between student complaints and student loyalty is also negative.On this basis,several suggestions to improve students' satisfaction with high school geography textbooks are put forward: first,establish and improve the evaluation system of student satisfaction with high school geography textbooks;second,attach importance to students' perception of the quality of high school geography textbooks.