Innovative Design Of Beijing Yongtongqiao Cultural Products Based On Extension Semantics

The protection,development and utilization of China’s traditional culture are changing with each passing day.However,at present,the interpretation of culture in cultural product design is more reflected in the surface application of visual patterns,focusing on the application of material cultural heritage,ignoring the importance of intangible cultural heritage such as myth transmission and spiritual connotation in traditional culture.In particular,with the divergence of people’s word-of-mouth on cultural legends,the Grand Canal culture has gradually faded from people’s vision.Therefore,how to build an atmosphere circle for cultural communication through the construction of collective memory,develop its culture from the perspective of product design,increase new ways and means of cultural communication,and inject new power into it,And then complete the process of "traditional culture-cultural product design-cultural memory inheritance-giving new vitality to traditional culture",which is a problem worthy of our deep thought.This study visited seven key heritage sites in the Beijing section of the Grand Canal,including Yongtong bridge,and found that there are some problems in the product design around the Grand Canal Culture at this stage,such as insufficient cultural excavation,the systematic construction of the overall cultural symbols of the Grand Canal is still blank,and the sense of alienation from the traditional culture related to the Grand Canal is also common among young people.Therefore,the article mainly focuses on three issues: the first is the research method of interdisciplinary cultural mining,the second is the symbol and innovation of inheriting culture,and the third is to show the cultural connotation in the way that young people like.Firstly,this study expounds the Grand Canal culture,the memory and inheritance of Grand Canal culture,and the relationship between Grand Canal cultural elements and product design.Taking the concrete elements and the general cultural elements as the main starting point and taking the concrete elements and the general cultural elements of fluent as the main starting point,this thesis makes a comprehensive analysis of the existing concrete elements,and takes the general cultural elements of fluent as the main starting point,According to the extension semantic analysis,the design elements that have the most design value and can fully represent the yongtongqiao culture are obtained,and the data analysis provides a lot of data support and design element support for the subsequent product design.Then analyze the preferences of target users with the questionnaire,show the design of yongtongqiao cultural products in the way loved by young people,and verify the rationality of the combination of the above interdisciplinary culture excavation research method and extension semantics through the test of the design with extension semantics.Through the theoretical method model formed in this study,it improves the comprehensiveness of extension semantics at the level of cultural mining,widens the research thinking of interdisciplinary cultural mining methods,increases the possibility of cultural product design,and adds new vitality to the inheritance and development of traditional culture.