Research On Development Strategy Of ZBZY Concrete Company

In the case of comprehensive analysis of the internal and external environment of the company,corporate strategic management sets,selects and executes the corresponding strategies of the company to achieve more stable and rapid development of the enterprise.However,ZBZY Concrete Company has entered a bottleneck period in the process of pursuing rapid development of the enterprise.Since its establishment in 2001,the company has maintained a momentum of rapid development.However,in recent years,it has deeply felt the difficulties of industry development,market expansion is struggling,and the stamina of enterprise development is weak.Under this circumstance,ZBZY Concrete Company needs to combine its internal and external environment to form a reasonable development strategy to effectively enhance its market competitiveness.This article takes ZBZY Concrete Company as a research case,analyzes the corresponding strategic management of the concrete enterprise in the development process,combines the existing academic literature and theoretical knowledge,and conducts the company’s current internal and external competitive environment.System analysis,grasp the company’s advantages and disadvantages,and discuss the company’s opportunities and threats.At the same time,combined with SWOT analysis and QSPM matrix analysis tools,the company has formulated a WO development strategy and strategy implementation guarantee.Combined with the above research and analysis,I hope that ZBZY Concrete Company will quickly rectify and reform,by weakening its disadvantages,seizing development opportunities,and establishing a specific strategy of precise cost control,green development of the entire industry chain,technological leadership and intelligent production.Through the implementation of the WO strategy,In conjunction with the safeguard measures in strengthening capital operation,opening up green development markets,and stimulating talent’s innovative vitality,ZBZY Concrete will surely establish a positive image of environmental protection,high efficiency and energy saving in the concrete market,thereby realizing the long-term and healthy development of the company.