Study On The Visualization Of Asar Music Culture In Cultural And Creative Products

Asar music is a courtly silk and bamboo instrumental piece unique to the Tsakhar Mongolian tribe,and was included in the fourth batch of China’s national intangible cultural heritage list in 2014.This music,which is very characteristic of grassland culture,is an important local cultural resource for tourism.Although the live performance is appreciated by foreign visitors,it is difficult to spread out through them,which is very detrimental to the development of Asar music culture.This design study takes Asar music as the research object,explores and refines the visualizable cultural elements in it,and conducts research on cultural and creative product design.Firstly,through on-site observation and research,the article interprets Asar music under the guidance of local musicians,and proposes strategies and methods to promote Asar music culture.Secondly,through market research and analysis and the extraction of Asar music cultural elements,the visualization design principles and design methods of Asar music cultural creative products are formulated;finally,the design ideas were combined with traditional Mongolian handicrafts for the creative design,completing the "music table game","book stand" and "jewellery gifts".It is hoped that through the design of a series of creative products to expand the dissemination of Asar music culture,through the sale of tourism commodities to make Asar music out of the grassland,but also to enrich the local tourism commodities market.