Research On The Optimization Of Baic Bluepark Financial Strategy

In recent years,as the new energy vehicle industry gradually matures and begins to evolve towards marketization and intelligence,more and more social capital has poured into the new energy vehicle market,resulting in increasingly fierce competition in the industry,and problems such as overcapacity continue to emerge.As the first new energy vehicle company to "eat crabs",BAIC Blue Park,as the first listed company of new energy vehicles in China,is a representative enterprise in the new energy vehicle industry in China.After experiencing the first sales volume for seven consecutive years,its sales volume plummeted in 2020,and its financial situation deteriorated significantly.How to solve the current difficulties of the enterprise,optimize its financial strategy,ensure that the enterprise achieves the overall strategic objectives,and establish core market competitiveness has become a major challenge for BAIC Blue Park.This paper combs the relevant literature and research results of financial strategy,and states the relevant concepts and theoretical basis.Based on the theoretical basis and the actual situation of the enterprise,this paper analyzes and studies the optimization of financial strategy under the transformation and development of BAIC Blue Park.First of all,the PEST analysis tool is used to analyze the external macro environment of the enterprise under the background of the development of the industry.At the same time,the internal environment of the enterprise is analyzed from the aspects of the overall strategy,business scope and ownership structure of the enterprise,and the current financial strategy of BAIC Blue Park is expounded from the perspectives of investment,financing,operation and dividend distribution.Secondly,on the basis of combining environmental factors and long-term planning,using the financial data publicly disclosed by the enterprise in the past five years,the company’s economic value added and capital surplus and shortage are calculated,and the financial strategy matrix model of BAIC Blue Park is constructed.According to the position of BAIC Blue Park in the financial strategy matrix,the implementation effect of its financial strategy is analyzed and evaluated.It shows that the value creation ability of BAIC Blue Park has declined significantly in recent years,resulting in huge value losses and a large shortage of funds.Finally,based on the financial strategy matrix,this article specifically analyzes the existing problems of BAIC Blue Park’s current financial strategy,such as a single financing channel,poor capital structure,low investment project efficiency,and shortage of working capital.On this basis,it proposes suggestions for optimizing BAIC Blue Park’s financial strategy,including broadening financing channels,optimizing capital structure,strengthening investment project management,and building brand influence,from the perspective of management awareness,strategic implementation environment,digital transformation In some aspects,such as talent policies,security measures are proposed to ensure the effective implementation of the optimal financial strategy,providing a reference basis for the formulation and optimization of the enterprise’s future financial strategy,and also having certain guidance and reference significance for other new energy vehicle enterprises.