| In today’s digital information age,font design is still an essential element in People’s Daily life.With the deepening of cultural diversification,bronze drum pattern,as one of the symbols of Chinese traditional culture,has been widely concerned.Therefore,this paper aims to study the dynamic font design of bronze drum pattern from the perspective of semiotics,so as to inject traditional Chinese cultural symbol elements into modern digital culture,which is particularly important.Through the analysis of the cultural connotation of the bronze drum pattern,the design methods and skills of the dynamic typeface of the bronze drum pattern are studied,so as to further optimize the design effect of the dynamic typeface of the bronze drum pattern.Through literature analysis,field investigation and case analysis,this paper studies the three-dimensional pattern of bronze drum in dynamic font.This paper reviews the bronze drum pattern,dynamic font design and their research status from the perspective of semiotics,and then concludes that there is a lack of bronze drum pattern and dynamic font design strategy research at home and abroad.In this paper,the dynamic typeface is summarized and the bronze drum pattern and semiotics are summarized.Secondly,from the perspective of vision,it summarizes the characteristics of dynamic typeface design,analyzes the cultural meaning and semantic interpretation of the bronze typeface,and probes into the timeliness,narrative,intuitiveness and metaphor of the dynamic typeface.Thirdly,the correlation between copper drum pattern and dynamic font design is analyzed,and the interrelation between font design and copper drum pattern,and the interaction between dynamic font design and copper drum pattern is analyzed,and the theme selection and composition of the design are established.Finally,from the perspective of semiotics,according to the expression principles and methods of dynamic typeface,the principles are variety,connotation metaphor,movement language and emotional interaction.The method is the deformation in font design,the dynamic in the form of movement,the choice of color collocation,the sound in the atmosphere,and the expression of the media and the design dimension.By combining the above principles,methods and forms,the expression strategy of dynamic typeface design under semiotic vision is established.Taking 6 words with the "form" and "meaning" of bronze drum pattern as design objects,the feasibility of dynamic font design strategy of bronze drum pattern under semiotic vision is proved by the design scheme.The study of dynamic typeface design with bronze drum pattern is helpful to enrich the formal expression of Chinese character design.Its symbolic system and cultural connotation have wide application value.The application of dynamic typeface in visual communication design can effectively convey and display the historical,artistic and cultural values of the bronze drum culture.plays a positive role in promoting the revival of traditional Chinese culture.In the field of design,the application of semiotics can help designers better understand and apply symbols,so as to better carry out visual communication design.Therefore,the research on dynamic typeface design of bronze drum pattern can be used as a specific application of semiotics in design practice,and provide reference for the further development of semiotics. |