Research On The Design Of Batik Decorative Patterns In Fashion And Life From The Perspective Of Cultural Confidence

The report of the Party’s 20 th National Congress made a comprehensive plan for further enhancing cultural confidence,inheriting Chinese civilization,and building a strong cultural country.Constantly stimulate the vitality of cultural innovation and creation of the whole nation,promote cultural confidence and pride,strengthen the local identity of cultural confidence,and promote the sustainable development of cultural confidence.Batik has rich cultural connotation and unique artistic expression forms,which are reflected in strong regional characteristics,natural colors and unique artistic charm.At present,the acceptance and demand for decorative pattern products of batik in the domestic market are increasing year by year,but the degree of fashion and life design is not enough,and it has not been well integrated into modern life.In order to promote ethnic handicrafts to enter the fashion life scene and enhance the public’s confidence in traditional Chinese culture,this study analyzed the relationship between cultural confidence,batik decorative patterns and fashion life.By using literature research method,field investigation method and qualitative and quantitative analysis method,it investigated the market environment of non-genetic bearers batik workshops,intangible cultural heritage brands,consumers,industry organizations and associations.The data analysis of qualitative and quantitative evaluation index system is carried out,and the evaluation index system of fashion life design of batik decorative patterns is constructed.According to the SWOT analysis matrix and model of batik decorative pattern fashion life,the principle of traditional batik decorative pattern enabling contemporary fashion life design and the strategy of design transformation.This study puts forward ideas and schemes for the fashion and life design of batik decorative patterns.In the future,the fashion design of batik decorative patterns should adhere to the appropriate creative thinking of decorative patterns,pursue the aesthetic ethnic aesthetic advantages,pay attention to innovative modern product design and development,and popularize the concept of product environmental protection,so as to obtain lasting vitality.Through design development and feasibility analysis,we draw lessons from traditional batik patterns,colors and composition methods to create more representative and cultural connotation of batik decorative patterns fashion life design products.The batik decorative patterns are designed in fashion and life for different audiences,and displayed in modern decorative paintings,clothing and household necessities.Through this research,the innovative design and application of batik decorative patterns can improve the public’s confidence in the ethnic culture to a certain extent,and it is hoped that the excellent ethnic batik culture can be effectively integrated into the public life through the design of fashionable life-style products.