| Chinese medicine is a precious treasure of Chinese civilisation and a long-standing cultural heritage that plays an irreplaceable and important role in maintaining the health of all people.The concept of "prevention before illness" is an important idea in the treatment of Chinese medicine,and it is on the basis of this concept that Chinese health products have been developed.With the rising standard of living in China,people’s concern for their health is also increasing,and Chinese health products with health effects are becoming more and more popular among the public.The "Guochao" style is a design language that fuses traditional Chinese culture with the new era.This project is an analysis of the current situation of the "national trend" style and Chinese health products,and summarizes the principles and expressions of the "national trend" style combined with packaging.The project also analyses the product positioning and audience for the branded Chinese medicine wall-breaking tablets of Yuzhentang,and uses modern illustration as the basis for the design principles of practicality,culture and innovation to develop an audience-based packaging design practice and application for Chinese medicine health products.This is a theoretical analysis of how to design packaging for Chinese herbal health products in the "Guochao" style,using folk tales of medicinal herbs as content for "Guochao" style expressions,using new design elements to better inherit The design of the packaging for the Chinese herbal medicine and health care products is in the style of "Guochao".Applying the ’Guochao’ style to the packaging design of Chinese health products not only makes the product packaging more personalised,diversified and qualitative,but also helps to integrate traditional culture with modern life,as well as transforming the historical precipitation into a specific brand image and product,offering more possibilities for the packaging of Chinese health products. |
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