Research On The Valuation Of Film Copyright Value Based On Revenue Sharing Method

With the rapid development of China’s economy,all walks of life show a new development trend.The film industry,as a significant part of China’s cultural industry,has also made new growth.Recently,the annual film box office revenue has hit record highs,and one film after another has constantly broken the existing box office records.However,with the rapid development,some problems in the development process have also been exposed.The most obvious one is that the research on the value evaluation of film copyright is divorced from the actual situation.We have not established a copyright value evaluation system matching the film market,which makes the film investors flinch in the face of the complex film market,resulting in the financing difficulties of the film industry.Consequently,setting up the value evaluation model of film copyright is of great significance for the long-range development of the film industry.First of all,this paper gives a brief summary of the development process of China’s film industry.On this basis,it discusses the research background,clarifies the theoretical and practical significance of the research,sorts out and summarizes the research of domestic and foreign scholars,sums up the research contents of each chapter of this paper,and discusses the innovations in the research process.Secondly,it expounds the theories related to film copyright,mainly introduces the concepts of film copyright and film copyright value,defines the revenue sources of film copyright,and discusses the relevant theories.At the same time,it discusses the specific concepts and applicability of cost method,market method and revenue method,and selects the appropriate evaluation methods.Thirdly,based on the above theoretical research,this paper focuses on the in-depth research on the film box office revenue,which is one of the sources of film copyright revenue.By analyzing the internal and external factors that affect the box office revenue of movies,nine main factors,including director,actors,film type,adaptation or sequel,technical effect,schedule arrangement,distribution company,marketing intensity and competition degree in the same period,are finally determined,and a prediction model is established.For the income from the development of film derivatives and the income from network copyright,this paper briefly discusses the contribution of this part of income to the income of film copyright.Based on the above discussion,the value evaluation model of film copyright is established.The film Nice View is taken as a case to evaluate the value of film copyright,hoping to provide a reference case for the evaluation of film copyright.In the end,the inadequacies in the evaluation research process are summarized,and suggestions and prospects for the future development of the film industry are put forward.