| Since the 21st century,with the booming development of computer technology,network technology,mobile computing technology and mobile Internet,as well as the popularity of programming technology and game engines,the game industry has become a pillar industry in the entertainment industry.In China,colleges and universities also started game design major to provide human recourses to the industry.As an example: China Academy of Art has been teaching game developing knowhows and gradually developed into the School of Interactive Media and Games,which is dedicated to provide high-quality talents for the industry.In recent years,small teams and college teams have gradually taken a place in the market,and the means of commercial realization of small games have gradually developed in the market in a new form different from the traditional ones.For this reason,the design of commercial cashing system needs to occupy an important position in the game design practice courses of college teams.As the commercial cashing system is influenced by various factors such as game market environment,user’s concept and industry technology level,which are updated very rapidly.Therefore,our team decided to use the Jitterbug mini-game platform,a platform with timely feedback,low production cost and easy access to user traffic,to practice the development of minigames and explore the design of advertising cashing system in game design for small teams and college teams.In 2019,Bytedance launched a small game platform,which does not need a certification number to publish small games to the market online,providing an important platform for various independent teams to make small games for profit,and college studentmade games as an important position of independent games,can also seize this opportunity to enter the market,through the continuous refinement of market feedback,integrate the mainstream design concept of the market,combined with the college itself in the game base Through the continuous practice of market feedback,integrating the mainstream design concept of the market and combining with the college’s own innovative characteristics in game foundation,the college can explore a new development direction for the organic integration of art and commerce of the new generation of games.As the test work of the college’s student-made games into the commercial field,the first task is to be able to take the most important part of commercial games into consideration:profit.The strength of commercial games in the design of payment models is the weak point of student-made games.The purpose of this paper is to summarize the design methodology of college student-made games under the advertising payment model of Bytedance platform through the experience gained in the advertising payment model of my independent game "Modern Xiyou Pinball" before and after two versions,so as to guide the design of advertising payment model for future college student-made minigames.After the research,I found that many commercial design concepts that college studentmade games used to avoid,such as flat UI logic,straightforward visual guidance and other design concepts,can indeed get good data support in business.As small teams and college teams,they can selectively learn from the design patterns of commercial games in the process of designing games,discard the means of realizing the innovative and artistic gameplay design of college games;optimize the means of realizing that have little impact on theme innovative and artistic gameplay,make the organic combination of the two,reach a balance between original design and commercial realizing,and continuously optimize according to the update of market factors to keep Innovation. |
