Research On University Emergency Management From The Perspective Of New Media

In the Internet era,new media and traditional media are parallel,publishing the same news point and social issues to the public in different forms from different angles.Traditional media publish the most authoritative information through one-way transmission.The development of new media is mainly aimed at attracting traffic and creating economic benefits.Most of the information is mainly to attract eyeballs and satisfy the public’s curiosity.New media communication platform is widely used because of its convenient use,convenient network,fast information transmission speed and huge amount of information.The audience of new media is mainly young college students,who mainly focus on entertainment information,the dark side of society,hot topics,and participate in interaction on the Internet.Therefore,the new media network has also become a hotbed of online public opinion in colleges and universities,which can rise to an emergency at any time if it is serious.This has a significant impact on college students’ outlook on life,world outlook,and values,which can guide and manage online public opinion in colleges and universities,the prevention and response to emergencies put forward very high requirements.Based on the case of emergency management and response of a university in Hebei Province,this paper uses the theories of new media communication and public governance for reference,and on the basis of comprehensive analysis of relevant research results at home and abroad,studies the rules and current situation of college students’ new media use,and analyzes and discusses the emergency management of college emergencies,The problems in the process of emergency management in colleges and universities are as follows: insufficient emergency management concept,imperfect emergency management mechanism in colleges and universities,insufficient use of new media,and unimpeded information transmission.In response to these problems,we put forward suggestions on improving the emergency management ability of colleges and universities.First,we should improve the emergency management concept of colleges and universities;second,we should establish and improve the emergency management mechanism of colleges and universities;third,we should strengthen the construction of the emergency management platform of colleges and universities;The fourth is to improve the crisis recovery and evaluation of university emergencies in the perspective of new media.It is expected to improve the emergency management ability of colleges and universities in the face of emergencies,effectively avoid public opinion risks,and enhance the credibility and reputation of colleges and universities.