| Since China’s access to the Internet in 1994,the Internet,as a new communication technology,has profoundly changed the pattern of traditional media and the mode of information production and communication,changed the law of the formation and evolution of traditional public opinion,and has become the hub of ideological culture and the amplifier of public opinion.In the era of new media,the network public opinion of emergencies shows a tendency of decentralization and diversification.The government is no longer the only public opinion guider and leader.The public,social organizations,industry groups,etc.,as emerging subjects,participate in the whole process of agenda setting,information transmission,emotional expression and interest appeal of the network public opinion of emergencies,which brings new challenges to the public opinion guidance and emergency management.How to understand and grasp the new characteristics and laws of public opinion in the network of emergencies under the new media environment,and take resolute and effective measures to guide and regulate them,so as to reduce the disruption of public opinion to the image of the government and social stability,is a research subject worthy of attention.Changsheng biological vaccine incident is the most widespread,far-reaching and worst food and drug safety incident in recent years.Xi Jinping,General Secretary of Communist Party of China,has made specific instructions to investigate the situation in a serious way,to take serious accountability and deal with it strictly according to law.Premier Li Keqiang also gave instructions that those responsible for the incident would be punished.This public health crisis caused by vaccine fraud has the following characteristics in information dissemination and public opinion response: the role of traditional media is weakened,the advantages of self media are highlighted,public opinion is concentrated,public participation is high,and guidance is difficult.The author will collect literature,media reports,and send out questionnaires to analyze the problems existing in the public opinion guidance of the vaccine incident and the reasons for the problems.On this basis,combined with the relevant theoretical knowledge and research results of communication and management,this paper puts forward targeted countermeasures and suggestions,which can provide reference and help for the government,media and social organizations,promote the formation of joint forces between the government,media and social organizations,form multi-agent joint action,multi platform joint action,jointly improve the level of public opinion guidance,and promote the modern governance ability of network public opinion Change. |
