Research On The Communication Of The Government Microblog From The Perspective Of Communicative Cities

As urbanization rapidly advances and the internet age arrives,urban living spaces have gradually been segmented.Social stratification is emerging,and the sense of social community is increasingly blurred,leading to growing "incommunicability" within the cities.Based on its "communicative" social attributes,the government microblog has become a tool to help the government mediate social conflicts and contradictions,and to facilitate the resolution of social communication problems.This study has investigated the role of government microblogs as a "communication intermediary" from the theoretical perspective of "communicative cities," analyzed 1783 microblog samples selected from the targeted official microblog,"Chengdu Release",and explored the role and significance of government microblogs in shaping "communicative cities" through the in-depth interviews with 13 followers of "Chengdu Release." The findings of this paper are as follows:First,based on the information-network dimension of "communicative cities","Chengdu Release" mainly promotes the construction of online interactive networks from communication means.Specifically,it creates microblog topics,city message boards,microblog polls and emoji to promote interaction between the government and the public,promotes the establishment of fan base and small communities in the comment section to promote public relations.Second,based on the meaning-network dimension of "communicative city","Chengdu Release" mainly promotes public emotional connection with the city,local identity,and cohesion through the content released.Specifically,it disseminates characteristic regional culture to promote emotional connection,disseminates audience-oriented topics to meet public information dependence and promote emotional resonance,and connects multiple perspectives to improve city cohesion.Third,based on the geographic network dimension of "communicative cities",Chengdu Release initiates offline communication practice activities to promote offline interaction among the public,and uses virtual offline activities to supplement the deficiencies of offline activities in physical space,co-constructing virtual and real activities to create urban vitality.Meanwhile,there are also many shortcomings in the performance of "Chengdu Release" : Firstly,the content is too homogeneous and the communication dimension is not enough;Secondly,the proportion of information released in different regions is not coordinated and the communication perspective is not sunken enough;Thirdly,the interactive performance is not enough on political issues.Chengdu Release needs to continue to promote the connection between the government and people,man and man based on its attribute of being a communication medium,and create a closed loop that can communicate with the city with multi-faceted integration,space and time balance,mutual embedding of reality and reality,and internal and external coherence.