| “Content is the king” is a major requirement of the current national construction of all media communication system.In order to win the audience and the fierce competition in the media market,the new and old media must return to the news report itself.The convergence of reporting technology,limited and open news materials,and high homogeneity of content force the media to pay attention to news reporting language.“Give full play to industrial advantages,promote economic take-off”and other similar empty descriptions are too abstract and general,which makes the audience taste like rubber.The details and images of the news improve the broadness and rigidity of the original reporting language.Different positions are interspersed with news details to optimize the news report structure and reduce the audience’s reading cost.Details supplement,supporting news facts and creating empathy are helpful to enhance the appeal of news works.However,the author chooses specific details to describe and abandons other details,which is easy to reveal his own views and emotional tendencies.At the same time,the subjective description of news details,false details and over exploitation of news events will bring serious negative problems such as false news,reverse news and news subject privacy leakage,which will reduce the credibility of the media and cause social public opinion crisis.Therefore,based on the perspective of all media management,this paper analyzes the role of news detail description,the dilemma of detail description in news practice and its optimization strategies from the theoretical and practical levels.In the first chapter,this paper combs the related research of news detail description and application effect from both domestic and foreign sides,and summarizes the connotation of news detail description after analysis and comparison.The second chapter clarifies the related concepts of detail description,news detail description and news detail description classification,delineates the research scope,and introduces the theories of business card effect,authority effect,detail classification and cognitive mediation model to lay the foundation for the follow-up analysis and dilemma analysis.Chapter three and chapter four comprehensively use text analysis,typical case analysis and other methods,first investigate the specific role of news detail description in news practice and then analyze the current difficulties of media using news detail description,including false details,improper details and excessive details and finally elaborate the reasons for these difficulties.In the fifth chapter,from the practical point of view,it puts forward the optimization strategies to solve the dilemma of the use of news detail description for individual journalists,media platforms and the government which help the employees to give full play to the advantages of details,improve the quality of reception,promote the media platform to use details to establish their own style,assist the government to strengthen the supervision of news details,improve the public opinion prevention and control mechanism,and undertake the responsibility of social mainstream propaganda. |
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