| Marketization is a way for social work to get rid of the resource dilemma,which is different from the previous strategy of relying on government appropriations and social donations.This research revolves around "How should social work be marketed to realize the sustainable development of professional services in the resource dilemma?" Introducing the concept of social entrepreneurship,from the perspective of resource bricolage,it builds a "bricolage orientation-bricolage method-bricolage result" framework.Sort out the key events of the case,analyze the process mechanism of social entrepreneurship in social work institutions,and summarize the practical experience of autonomous hematopoiesis in social work institutions.In the case analysis of social entrepreneurship in social work organization A,according to the different entrepreneurial motivations,the entrepreneurial process is divided into a demand-based bricolage stage and an idea-based bricolage stage.Efficient solutions applied to service design.This innovative service method is a process of continuous adjustment of thinking orientation,continuous accumulation of resources,and more stable results.In the bricolage orientation,Institution A presents business development needs from service orientation to market orientation,and will return to service orientation.Later,it will show a positive cooperation orientation to deal with resource instability,and an integration orientation to expand its business scale;In the bricolage method,institution A focuses on the strategy of developing internal service resources,patching up external networks,and patching up systems.In order to break through such a single,static bricolage description,this paper further traces and finds dynamic changes in three aspects: First,from the single sorting and direct use of internal resources,to exploring their multi-purpose uses in social entrepreneurship,as well as resource linkage in different service areas;second,from the unfocused external large-scale collection of resources,to lock some feasible and efficient resources for secondary development;third,the organization only accepts immediate donations from all parties in the society,instead of reaching long-term outsourcing cooperation agreements with stakeholders,and stably obtaining short-board resources that institutions have long lacked.In the bricolage results,a legal market operation organization is registered first,and at the same time,the community fund is linked as a bottom-up mechanism,more input and less supplement,forming a capital cycle.In addition,build an online platform to expand resource attraction and maintain stable business development.As an innovative service method,social work and social entrepreneurship,firstly,its mechanism of action is to introduce a market transaction mechanism into the service,with production and sales as the action plan,to provide jobs,subsidies and loans for service objects;to provide community residents with Care Services;Reserve Services Funds for Institutions.Second,its innovation is reflected in the conception and application of professional service resources by social workers,which is embodied in the fact that social work organizations have the awareness of autonomous allocation in resource acquisition,and adopt the method of superposition and accumulation.Third,this paper explores that the service mode can play a role and implement innovation through four stages of "planning period,establishment period,operation period and integration period". |