Research On Service Marketing Strategy Optimization Of BLM International Early Education Nursery Center

In recent years,China has issued a number of policies aimed at increasing fertility rate and optimizing the age structure.However,the issue of infant care is still an urgent need to fill the short board of livelihood security.Under the policy of the state strongly supporting social forces to develop inclusive care services,which has aroused great attention from investors on the early childhood education industry,and Chinese early childhood education industry has ushered in a period of rapid development.There are a large number of small and micro enterprises in the emerging early education and childcare industry.In the fierce industry competition,many problems in the service and marketing strategy layout of start-ups are becoming more and more prominent.How to seize the opportunity and occupy a higher market share is the problems facing these companies.This thesis mainly relies on the 7Ps combination theory of service marketing,starting from the current situation of BLM International Early Education Nursery Center.Firstly it analyzes the external environment microscopically,and then compares it with surrounding competitors in terms of products,prices,teachers and other aspects,and then uses the questionnaire method.By analyzing the demand and consumption preferences of early childhood education in the surrounding market,combined with the survey of the satisfaction of BLM’s customers,it is concluded that BLM International Early Education and Nursing Center has many problems such as few curriculum choices,serious homogeneity,high prices and unreasonable discounts,poor single channel effect,low promotion frequency and no novelty,insufficient tangible display,and chaotic service process.Finally,targeted improvement strategies are put forward,such as: enriching early education courses,providing differentiated quality services,adjusting product prices,and improving teachers structure,developing diversified channels,enriching promotion forms,standardizing reception procedures,etc.This thesis has a certain enlightenment effect on the BLM International Early Education and Nursing Center’s continuous competitiveness in the complex competitive environment,and at the same time provides a certain reference value for the service marketing strategy layout of other start-up early education and nursery enterprises.