Research On Service Marketing Strategy Optimization Of AD Early Education Center

Early childhood education is a targeted and instructive program that is mainly developed for children aged 0 to 6 years to promote the development of early childhood intellectual health.Early education has existed in China for many years.With the development of China and the opening and implementation of the "second child policy",letting children receive early education has become a universal choice for new generations of parents.China is the largest country in the world.The country has a total population of nearly 1.4 billion,of which the number of children is 244 million,accounting for 17.4% of the total population.Among these children,infants and toddlers between the ages of zero and seven account for about 40%,with a population of approximately 97.6 million.The large child population base brings a huge children’s market.The child is the hope of the country and the nation.Parents carry infinite hope in their children,devote a lot of hard work,and always have the idea of "let the children win on the starting line." Early education has laid a good foundation for the growth of babies’ intelligence,brain,personality,personality,mind and body.More and more young parents are gradually aware of this.Therefore,the consumer demand for the early education market is huge.As people attach more and more importance to early education,competition among early education institutions is also intensifying.How to win a place in the fierce market is the most important issue for early education enterprises.AD Early Education Center is a private brand chain early education institution.It has been established in Xianyang for about two years,but it is still immature in marketing.Therefore,it is urgent to adjust its marketing strategy to achieve high-quality marketing and Occupy a favorable market position.This article takes the AD Early Education Center as an example,and uses the service marketing theory as a guide.First,it analyzes the market environment and its current situation of the AD Early Education Center from four different levels: political and legal environment,economic environment,social cultural environment,and technical environment.Second,analyze the competitive environment of the early education center,and use the Michael Porter’s Five Forces Model to make a comprehensive analysis from competitors,potential competitors,substitutes,bargaining power of customers and bargaining power of suppliers.Third,the SWOT analysis model is used to make in-depth analysis of the advantages,disadvantages,opportunities,and threats of the AD Early Education Center to minimize the threat and find more opportunities.Using the questionnaire survey to discover the real problems encountered in the marketing process.And finally propose targeted solutions to the problems.This article uses the 7Ps marketing theory to design a targeted marketing strategy solution for the AD Early Education Center,and proposes safeguards to make sure of the marketing plan can be executed in an orderly manner.This article is of great significance to the marketing strategy optimization plan designed by the AD early education institutions.This provides the basis for the development of early childhood education,and has a certain reference role for the marketing strategies of other early education institutions.