Research On Service Marketing Strategy Of Xi’an Jinbei Early Education Center

For the children of every family,they are the most beautiful gift given by God.In the process of growing up,parents need to pay the education cost to make their children become more and more wise and excellent in quality on the way of growing up.Therefore,in China’s educational environment,every child needs to go through different stages of education from early childhood to adulthood.As more and more people born in the 1970s and 1980s,including those born in the 1990s,become parents,their educational concept has changed greatly and they have a strong acceptance of some emerging things.According to the relevant research results of child growth psychology,children aged 0 to 6 years old are the most critical period for brain development and personality formation in their growth process,especially for the development of whole brain wisdom,which can not only explore a certain talent of children to a certain extent,At the same time,it can also cultivate children’s good ability to control emotions and the ability of conscious behavior to the greatest extent.More importantly,it has far-reaching positive significance for improving the national quality of our country,eliminating poverty and implementing the strategic policy of cultural power.This paper is divided into seven chapters to optimize the service marketing strategy of Xi’an Jinbei Early Education Center.The first chapter is the introduction,which mainly describes the research background and significance of this paper,including the research methods and content,and technical route and other related specific content.The second chapter is related theoretical basis,which focuses on the relevant content of service marketing theory,such as SWOT analysis,STP theoretical model and 7P strategy,laying a good theoretical foundation for further in-depth discussion and research on the optimization of service marketing strategy management strategy of Xi ’an Jinbei Early Education Center.The third chapter is the marketing status of Xi ’an Jinbei Early Education Center.In this chapter,it mainly describes the basic development of Xi ’an Jinbei Early Education Center and the specific marketing problems it is facing.At the same time,it also deeply and comprehensively analyzes the reasons for the marketing development problems by means of questionnaire survey.Chapter four:Marketing environment analysis of Xi ’an Jinbei Early Education Center.PEST analysis is used to make a detailed analysis of the competitive environment of Xi’an Jinbei Early Education Center in terms of politics,economy,technology,society and culture.SWOT analysis is also used to analyze the marketing environment of Xi ’an Jinbei Early Education Center.This paper conducts macro and micro analysis on the curriculum and early education products of Xi ’an Jinbei Early Education Center,and scientifically expounds the advantages and disadvantages of its own development and marketing environment based on the content of the theoretical knowledge system of this analysis method.Chapter five:Service marketing strategy Optimization scheme of Xi ’an Jinbei Early Education Center.Based on the specific content of 7P service marketing theory,the 7P model of service marketing strategy suitable for the current development of Xi’an Jinbei Early Education Center is proposed.The sixth chapter is the implementation of safeguard measures,aiming at the 7P service marketing theoretical model developed by Xi ’an Jinbei Early Education Center,the strategy is elaborated to ensure that the implementation process can be more smooth.Chapter seven:Conclusions and Prospects.In this chapter,the author makes a comprehensive summary and analysis of the research and relevant theoretical content of the whole paper,and also points out the shortcomings of the current research perspective and content.Development center for xi ’an djembe is based on the viewpoint of everything for the customer as a starting point,to every family children to provide scientific and optimize the education teaching idea,make they can in the process of cultivation and realize its own advantages and special features,healthy state of mind during the growth of each of the different stages of life.Since its establishment in 2012,Xi ’an Jinbei Early Education Center has been constantly facing fierce market competition environment and cost pressure,but it has always adhered to its own structural adjustment to adapt to the external environment,such as changing the way of marketing promotion,exploring characteristic courses,and establishing a sound staff teaching management system.This is also an important reason for xi ’an Jinbei Early Education Center to continue to develop in the competitive environment of many early education training institutions.