Research On The Construction Of Discourse System Of Ideological And Political Education In Colleges And Universities In The New Media Era

The theoretical course of ideological and political education in colleges and universities is an important place to help young college students establish correct ideals and beliefs and condense common value pursuits,and is the main position for colleges and universities to establish morality and cultivate people.The discourse system of ideological and political education in colleges and universities is a symbol system for ideological and political educators in colleges and universities to instill theories,guide the use of values and guarantee the use of students,and is an indispensable part of ideological and political education in colleges and universities in the process of actual education,and has an important role in carrying educational content and helping to achieve educational goals.The generation and effectiveness of the discourse system of ideological and political education in colleges and universities are inseparable from the specific social context and the background of the times.With the rapid development of computer technology,information technology,big data technology and other advanced science and technology,human society has entered a new information era-new media era.Compared with traditional media,new media has the characteristics of quantification of information,instant interaction of information,personalized information and so on.It has gradually become the main channel for people to obtain information,build and share information,express personal views and interact with others.The new media era has brought many opportunities to the construction of the discourse system of ideological and political education in colleges and universities,and promoted the favorable transformation of each constituent element of the discourse system,the transformation of the discourse subject from "one-way" to "two-way",the transformation of the discourse content from "politics" to "life",and the transformation of the discourse mode from "single" to "diverse".Discourse space realizes the transformation from "offline" to"doublc-line".However,new media is a double-edged sword.It brings opportunities to the construction of the discourse system of ideological and political education,but also produces a series of new difficulties,leading to the weakening of the dominance of educators,the reduction of the sense of identity of the educated,the weakening of the appeal of the discourse content,the lack of innovation of the discourse mode,and the complexity of the discourse environment.How to solve these new dilemmas timely and effectively becomes the key to construct the discourse system of ideological and political education in colleges and universities.Based on the new media era,this paper takes the discourse of ideological and political education as the entry point,takes the construction of the discourse system of ideological and political education in colleges and universities as the guidance of the goal,adheres to the theoretical guidance of Marxism,applies the relevant theories of journalism and communication,draws lessons from domestic and foreign research results on discourse,and makes comprehensive use of research methods such as literature research,comparative research and comprehensive analysis.This paper systematically studies the construction of discourse system of ideological and political education in universities in the new media era.This paper puts forward the basic path of constructing the discourse system of ideological and political education in colleges and universities in the new media era,and puts forward specific measures of scientific construction from four dimensions of cultivating new discourse subject of ideological and political education,enriching discourse object,innovating discourse medium and optimizing discourse ring.The research on the construction of the discourse system of ideological and political education in colleges and universities in the new media era is a rising research direction,which needs to keep up with the new situation,new changes and new demands at home and abroad for real-time adjustment,so as to constantly promote the discourse system of ideological and political education in colleges and universities to keep pace with The Times.