| With digital technology iterative transformation and rapid development,digital media,Internet+,mobile media and other emerging media trend of fusion,prompting information dissemination presents a "phenomenal" change,realized by the traditional "people find information" mode to the new "information" mode,also announced the full arrival of the media era,for the modernization of ideological and political education in colleges and universities provides a new situation.In the era of all media,the discourse construction of ideological and political education for college students has ushered in unprecedented precious opportunities,but on the other hand,it is also faced with severe challenges,which makes the theoretical attraction and practical guiding power of ideological and political education discourse in college students decline,and faces the embarrassing situation of nearly "aphasia".The discourse of ideological and political education of college students urgently needs to explore the construction path of changing,situation and keeping pace with The Times.This study with "the media era of college students ’ideological and political education discourse construction" for the thesis topic,to the real but should research ideas,with marxism as the fundamental guiding ideology,the media era for the objective research domain,discusses the students’ ideological and political education discourse construction path problem,along the "what is-why-how-how" research,to explore the topic selection.First of all,define the concept,scientific definition of the media era and college students’ideological and political education professional noun concept,highly summ arizes the media era of outstanding characteristics,the basic content of the ideological and political education discourse composition and distinct value function,grasp the college students’ ideological and political education discourse construction research "macro-medium-micro" level of generating logic.Explore the theoretical basis for the construction of college students’ideological and political education discourse for reference,and summarize and condense it.Secondly,focus on the reality and comprehensively examine the realistic situation of the ideological and political education discourse of college students in the all-media era.From a dialectical perspective,the influence of the ideological and political education discourse in the all-media era is both positive and negative.Specifically,on the one hand,the "all-staff interaction","full synchronization","full effect integration" and "holographic deepening" all media have brought unparalleled valuable opportunities to the ideological and political education discourse of college students.On the other hand,all media also weakens the credibility of the discourse subject to varying,degrees,blocks the judgment of the discourse object,discrete discourse content appeal and destroys the appeal of the discourse ring body.Then,point out the direction and fully explore the basic requirements of constructing the ideological and political education discourse of college students in the omnmedia era.Starting from the top conception of the design,the total blueprint of discourse construction both need to uphold the discourse leading concept,discourse symbiosis,equal dialogue concept and intellectual media message,and need to follow the tool rationality and value in practice,internal context and external context,critical inheritance and innovation and development,HTC narrative and realistic view of the general principle,for the specific path of analysis work provide theory to follow.Finally,practice and implementation,summarize and systematically summarize the specific construction path of the ideological and political education discourse of college students in the all-media era.Starting from the objective concrete practice,based on the development opportunity of college students’ ideological and political education discourse,looking for ways and methods to solve the discourse dilemma,based on the perspective of integrating the whole force,integrating all resources,integrating the whole position,establish and improve the ideological and political education discourse system of college students adapted to the era of all media. |