Teaching Design And Practice Research Of Middle-level E-commerce Network Marketing Course Based On Mind Map

The online marketing course is the core compulsory course of the mid-career e-commerce major.This course integrates theoretical knowledge and practical operation,and the content system of the course is complex,scattered and spanning.When students study this course,they lack suitable learning methods,cannot integrate scattered knowledge,lack memory,and have low learning effects.As an efficient teaching tool,mind map can clearly present the relationship between knowledge and diverge students’ thinking through the coordinated use of text,lines,graphics and other aspects.It can be seen that the mind map applied in the middle e-commerce network marketing course adapts to the needs of online marketing courses and students’ learning.However,although mind mapping has been widely used,at present,the teaching and research content of China’s mid-career e-commerce professional network marketing courses based on mind mapping is relatively scarce,and most of the literature research stays in theoretical research,lacking certain teaching practice research.Therefore,the action research based on mind map for the middle vocational network marketing course is of great significance to improve the course teaching and improve the learning status of students.Based on the theory of brain science,knowledge visualization theory and constructivist theory,this study selects students from a secondary vocational school in Q City as the research objects to conduct teaching design and practice research on online marketing courses based on mind maps.Firstly,this paper uses questionnaire survey method and interview method to understand the teaching status of online marketing course based on mind map in e-commerce major in Q City Secondary Vocational School.Secondly,based on the analysis of questionnaire survey data and interview results,this paper conducts a teaching process design analysis based on mind map for reference to existing teaching design,mainly including teaching content,teaching objectives,teaching methods,teaching process and teaching evaluation design analysis,and determines the final teaching design scheme.At the same time,based on the teaching design based on mind map,two classroom teaching cases are selected to show two rounds of action research.Finally,the paper evaluates the effect of teaching practice based on the survey results and obtains the teaching experience of online marketing based on mind map.It is found that mind mapping is beneficial to enhance students’ interest in learning,develop students’ creative thinking,and improve students’ independent learning ability.In addition,mind maps also help to improve teachers’ classroom efficiency and increase teaching wisdom.At the same time,through a semester of teaching practice,you can also gain certain teaching experience: first,it is very necessary for teachers to teach with the help of mind maps,but teachers need to improve their ability to draw mind maps in a variety of ways;Second,teachers should reasonably adopt the mode of group cooperation;Third,scientifically allocate the time of the mind map at each stage;Fourth,when using mind maps,emphasize the degree of integration with other teaching strategies.Therefore,in actual teaching and use,mind maps can not only stimulate students’ interest in learning,cultivate students’ good creative thinking and improve students’ independent learning ability,but also provide a new direction for our teaching reform.