Research On Marketing Strategy Of YI Robot Training Center

With the development of the economy,parents pay attention to their children’s education.The education industry has entered a period of rapid development,and robot education is currently the fastest-growing project in the education industry and the most enthusiastic market response.In recent years,many training institutions of this type have appeared on the market.These institutions are usually small in size and based in a certain area.YI Robot Training Center is one such robot training institution.However,due to various reasons such as the operator’s ideas,consciousness,and funds,the agency has many problems in the formulation and implementation of marketing strategies.Therefore,for the training center,it is necessary and urgent to formulate a reasonable marketing strategy to improve the operating conditions.This article analyzes the marketing status of the YI training center based on the development status of the robot education industry.First,the external environment of the YI robot training institution was analyzed using the PEST macro-environment analysis method,and the advantages and disadvantages of the YI robot training institution were compared using SWOT analysis.A small,sophisticated and differentiated market competition strategy was identified for the training center.At the same time,according to the STP strategy,the market segmentation is carried out according to the geographical location,age structure,and parental preferences of students.The target market is determined to be children between the ages of 3 to 12,middle and high income levels,and families who value education.Use 7Ps marketing theory to develop a reasonable marketing strategy for the training center,including product strategy,price strategy,promotion strategy,channel strategy,etc.At the same time,measures such as obtaining policy support and improving the level of teaching staff are proposed to ensure the smooth implementation of the proposed marketing strategy.This article takes the YI robot training center as an example,analyzes its internal and external environment,and formulates a reasonable marketing strategy for it,which can improve the service quality and market competitiveness of the training center.At the same time,it can provide a reference for the development of marketing strategies for this type of training institutions.