Research On Service Marketing Strategy Optimization Of Q Music Training Institutions

As the rural revitalization national strategy is put forward and landed,the income level of rural residents in our country is rising constantly.Parents of school-age children in rural areas are generally born in the 1980 s and 1990 s.The educational consciousness and concept of this generation are different from those of the past.They attach great importance to the happiness and all-round development of their children.The "double increase" corresponding to the "double decrease" provides favorable conditions for the development of quality education in rural areas,and the "Aesthetic education into the senior high school entrance examination" further strengthens the motivation of rural parents and children to learn music.At the same time,most of the school-age children in rural areas are left-behind children.In recent years,the psychological problems of left-behind children are becoming more and more serious and have attracted more and more attention from the government,society and schools."Changing customs and habits needs to be educated by music".Q Music Training Institution,the research object of this paper,is launched under such a background,and strives to "let rural children also can learn a musical instrument ".Q Music Training Institution was established in November 2020,as an institution focusing on the music education of rural children aged 3-12.Although the company has only 5 full-time staff,relying on the music teaching Saa S software,the company has entered 33 rural schools and set up 3 rural teaching centers in less than two years,with a total of more than 8,000 students.Although the number of students in the company is growing relatively fast,but by comparison,the company’s revenue growth is very slow.With the completion of the local market expansion,Q music training institution’s personnel management,marketing services and maintenance of the original customers in the process of expansion have brought great challenges to the development of the company.This study aims at the problems existing in Q music training institution: single course type,lack of melodic instrument course;the service price is too high to balance the effect with the price;limited business channels,lack of channel expansion;lack of talent attraction,teachers are weak;the teaching process lacks necessary management,the teaching effect needs to be improved;the tangible demonstration of insufficient,lack the necessary methods to show,through the interview survey research analysis to the problems,by using the STP theory for Q music training institutions to market orientation and choice,at the same time,based on 7Ps theory to develop a suitable Q music training institutions the status quo of service marketing strategy,and put forward a series of safeguard measures,to improve the quality of service of Q music training institutions,to solve the problem faced at present service marketing.This paper also hopes to provide some reference for institutions engaged in country music education now or in the future.