| In major sports events,the image of sports stars will have an impact on the national image.Shaping healthy and positive image of sports stars not only contributes to the publicity of China’s national image,but also provides the correct value orientation for Chinese people.As party media,People’s Daily has great influence.As an instant communication platform,microblog reduces the cost of communication and expands the scope of communication.Therefore,this study takes the official microblog of People’s Daily as the research object.Selection during the Olympic Games in Tokyo(July 23,2021-August 23,2021)published article 334 weibo report about sports stars as the analysis sample,based on the agenda-setting theory,the integrated use of literature analysis,content analysis method to analyze its content,research methods,such as media and create a sports star image study,Among them,the construction path of sports star media image is the focus of this paper.This paper is divided into three parts.The first part,for the People’s Daily,the official weibo during the Olympic Games in Tokyo reported the status quo analysis,from now on during all the post screen samples related to research and carries on the construction category,quantity,stories,reports from the report form,length,content,report project,report source seven parts respectively in this paper.The research found that the sports star related reports have the characteristics of a large proportion,the genre is mostly news,more graphic reports,more sports information reports.The second part analyzes the media images of sports stars created by the official microblog of People’s Daily,and summarizes four kinds of images: the national image winning glory for the country,the contender for Olympic medal,the holder of the competition honor,and the new power.It also shows that the construction of sports star media image can construct collective memory and strengthen national identity.Enrich narrative text and reshape national image;The significance of strengthening physical education and popularizing sports culture.The last part reflects on the construction of the media image of sports stars on the official microblog of People’s Daily,and finds that the official microblog of People’s Daily has a slightly single narrative perspective in the construction of media image,and lacks self-narration.Report pattern,focus on achievement image stereotype;For the image of a few deficiencies,and for this put forward the following suggestions.Maintain information sensitivity,enhance the guidance of public opinion,as soon as possible to find contradictions between sports stars and netizens,guide netizens to treat sports stars with a rational and objective attitude.To improve professional level and carry out expert reporting,we should not only report the progress and results of sports events to the public,but also popularize professional sports knowledge to the public.Changing the reporting style,creating a communication environment and using more commenting styles can not only improve the depth of the report but also provide the perspective for the discussion of the netizens.Make good use of interactive forms,use themselves as a medium to connect netizens with sports stars.Balance the content of the report,respect the objectivity of each news,not only ignore the inferior information but also learn to use the inferior information to produce the superior effect.It is hoped to provide some reference for mainstream media official microblog accounts to construct the media image of characters. |
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