Research On Marketing Strategy Of Teacher Recruitment Examination Training Project Service Of A Company

As a golden job,teaching has attracted a large number of people to participate in teacher recruitment examination in recent years,prompting the teacher examination training industry to enter a period of rapid development.At the same time,more and more teacher examination training institutions are established and developed,which further intensifies the market competition in this industry.A company is a teacher examination training company.Since its establishment,the company has accumulated a certain customer base and a good reputation.However,with the rapid increase in the number of students enrolled and the continuous expansion of the company’s scale,as well as the intensification of industry competition,the company is faced with the choice of development path.At present,A company mainly has following problems in marketing,such as homogenization of training services,flexible pricing,insufficient marketing channel expansion and non-standard internal management.If these problems can not be solved,this development will inevitably affect the normal operation of A Company in the long run.How to stand out from numerous institutions is the question that A company must solve in seeking market breakthrough.Taking A company as the research object,this paper studies the service marketing strategy of its teacher recruitment examination training project.First of all,the PEST analysis model is used to analyze the international macroeconomic environment faced by A company from four aspect:political,economic,scientific&technological and cultural.Secondly,the SWOT analysis model is used to analyze the advantages and disadvantages of A company as well as the opportunities and risks.Then,the STP analysis method is used to define the market segment,so as to determine the target market that should be developed scientifically and high profitability.Thirdly,the 7Ps marketing strategy is used to put forward the service marketing mix strategy suitable for A company’s teacher recruitment and teaching examination training.In terms of product strategy,we should improve the competitiveness of course products,increase r&d investment and create lecturer IP.For it leads to the pricing strategy and channel strategy of A company’s teacher recruitment examination training service,such as price differentiation strategy,flexible pricing strategy,online and offline marketing channels.Finally,this paper explains and discusses the guarantee measures of A company’s marketing strategy of teacher recruitment and training service from the aspects of team building,management system and incentive mechanism.This paper aims to develop a series of marketing mix strategies to expand market share and take effective marketing methods to continue to expand new customers,maintain old customers,further develop recommended customers,expand the scale of business development and market share,so as to improve the overall profitability of the company.By using the service marketing strategy mentioned in this paper,It is believed thatA company will stand out among many similar education and training institutions and embark on the track of steady development as soon as possible.