A Study On The Optimization Of Entrepreneurship Policies For College Students In Jilin Province From A Dual Dimensional Perspective

In recent years,college graduates have been increasing year by year,and the demand for employment in enterprises has decreased instead of increasing.In such a severe employment situation,promoting college students’ entrepreneurship has become one of the key tasks to be promoted in China.As early as 2008,due to the outbreak of the financial crisis,the employment pressure of college graduates in China significantly increased.The General Office of the State Council issued the "Guiding Opinions on Promoting Entrepreneurship to Drive Employment Work" to encourage and support college students to start their own businesses after graduation.In the following decade or so,the government issued multiple policy documents to continuously enrich and improve the policy system for college students’ entrepreneurship,in order to stimulate their enthusiasm for entrepreneurship.The Jilin Provincial Government has also issued dozens of policy documents to support college students’ entrepreneurship,but in reality,there are problems such as low entrepreneurial willingness and high failure rates among college students,and the policy effectiveness is not significant.The fundamental reason for the deviation between the effectiveness of policy implementation and expectations is that there have been problems in the policy formulation and implementation process,and effective policy implementation stems from correct and rigorous policy texts.Therefore,studying the policy text for college student entrepreneurship is of great significance for promoting college student entrepreneurship in Jilin Province.This article mainly studies the entrepreneurship policies for college students introduced by Jilin Province.Through collection and screening,48 effective policy texts released by the Jilin Provincial Government from 2011 to 2022 were obtained as the basis for analysis.Firstly,through bibliometric analysis,analyze the overall publication of policy texts.Including the time and organization of policy issuance.Secondly,construct an X-Y dual dimensional analysis framework to analyze policy texts.Based on the theory of policy tools,the X dimension divides college student entrepreneurship policy tools into supply based,environmental based,and demand based policy tools;The Y dimension divides the entrepreneurial cycle of college students into five stages,including preparation,start-up,growth,maturity,and decline,based on the theory of enterprise lifecycle.Using content analysis method and Nvivo 12 Plus software to encode the text,analyze the characteristics and shortcomings of policy tools in the selection and application of entrepreneurship policies for college students in Jilin Province.Finally,through questionnaire survey and interview methods,on-site research was conducted on the satisfaction of college students in Jilin Province with entrepreneurship policies and other evaluations,which were used as auxiliary and supplementary analysis for research conclusions.Through various research methods,namely the triangular mutual verification strategy,to ensure the authenticity and comprehensiveness of the obtained data,this highlights the problems and causes of the entrepreneurship policy text for college students in Jilin Province,and proposes reasonable countermeasures and suggestions for the improvement of the entrepreneurship policy text for college students in Jilin Province.According to the quantitative statistics and research results of policy texts,it is found that there are the following problems in the entrepreneurial policy texts of college students in Jilin Province: the overall lack of targeted and systematic policies,and insufficient collaboration among the formulation entities;The application structure of policy tools is uneven;Imbalance in the use of policy tools during the entrepreneurial cycle.Based on this,the analysis of the underlying causes of the problem mainly includes three aspects:path dependence in policy tool selection,information asymmetry between policy subjects and policy objects,and internal conflicts in policy tool combinations.To address the above issues,we need to strengthen policy integrity and multi subject collaboration;Improve the rationality of the structure of policy tool selection;Provide policy recommendations from three aspects to enhance the comprehensiveness of the policy tool stage.