Research On Entrepreneurial Risk Identification And Response Strategies For Small And Micro Sports Enterprises

In recent years,the state attaches great importance to the development of small and medium-sized enterprises,has become the main force to promote economic and social development,in science and technology innovation,promote employment,improve people’s livelihood and play an important supporting role.The Central Economic Work Conference held in December 2022 proposed to guide financial institutions to increase their support for small and micro enterprises and to make them a key area of credit investment.The report of the 20 th CPC National Congress has taken “supporting the development of MSMEs,accelerating the construction of a modern industrial system,and insisting that economic development should focus on the real economy” as an extremely important aspect of promoting high-quality economic development,which has pointed out the direction and provided fundamental guidelines for their development,further highlighting the important role of MSMEs in promoting economic development.However,MSMEs are faced with the characteristics of simple staff composition,small scale of operation,low market awareness in the early stage of business,and difficulties in financing,etc.The uncertainty of their business is large,and the slightest carelessness will cause the enterprises to fall into difficulties,making them typical high-risk enterprises.Based on this,this paper takes the entrepreneurial risk of micro and small sports enterprises as the research object,uses risk management theory,complex system theory and enterprise life cycle theory as the theoretical basis,identifies entrepreneurial risk factors through literature data method,Delphi method and PEST analysis method,analyzes the causes of each risk factor by combining the characteristics of micro and small sports enterprises,constructs the entrepreneurial risk index system of micro and small sports enterprises,and uses the entropy weighting method to Determine the weight of risk indicators,through the combination of subjective evaluation and objective comparison,and derive the weight according to the size of the information provided by the entropy value,so as to determine the relationship between information layers,thus avoiding the one-sidedness of traditional assignment methods as far as possible,and providing scientific and credible indicator weights for the study.The results of the analysis show that the entrepreneurial risks of micro and small sports enterprises are classified into systematic and non-systematic risks according to the classification criteria of whether the risks can be diversified.Among the systematic risks,legal risk is considered as a high risk factor,and among the non-systematic risks,capital risk,management risk,and market risk are considered as high risk factors.Combining specific risk factors and their importance,the study proposes targeted response strategies according to the classification of risk control measures(risk avoidance,risk reduction).To effectively prevent and resolve entrepreneurial risks,small and micro sports enterprises must raise awareness of capital risk management,actively broaden financing channels,improve financial management mechanisms and risk early warning systems,and strengthen control over capital.Managers should not only strengthen entrepreneurial theory learning and enhance the ability of risk control,but also build a clear management structure at the early stage of the creation of micro and small sports enterprises,improve the management mechanism,clarify the rights and responsibilities of each position,and avoid confusion of authority and responsibility.Meeting market challenges is a necessary path for business development,and micro and small sports enterprises should innovate marketing strategies,expand marketing channels,improve corporate marketing and reduce market risks according to their own situation and changes in the market environment.Legal risk management is an important element for micro and small sports enterprises to achieve the strategic goal of sustainable development.At the early stage of business,they must fully understand the trend of policy changes,follow the national strategic deployment,seize development opportunities and enhance their core competitiveness.Awareness determines execution.Enterprise employees must be fully aware of the damaging nature of legal risks in their minds and effectively raise their awareness of legal risks.