Research On Local Embedding Of Rural Revitalizationleaders

With the smooth completion of the poverty alleviation campaign and the comprehensive promotion of the rural revitalization strategy,rural areas are achieving "catch-up modernization".Promoting the integration of rural tourism and the three industries,and promoting innovative development in rural areas,is an important research topic in tourism sociology.The premise for the prosperity of rural industries is that rural areas can retain people,but today’s rural areas are facing severe problems such as "hollowing out" and "de youthfulness",leading to the dilemma of rural revitalization falling into a stalemate.The country regards talent strategy as the primary strategy for rural revitalization,indicating the importance of talent resources in improving the appearance of rural areas.How to attract talents to work,reside,and develop in rural areas is a problem that we need to deeply consider.The leader of rural revitalization is an important link connecting market allocation and rural resources.On the one hand,its reputation effect can attract some talents to enter the village for development;On the other hand,the social resources and experience it possesses can also accelerate the rapid development of rural industries,which has a significant guiding effect on promoting talent to enter the village.On this basis,it is an important topic in the current research community to conduct in-depth research on the local embedding and development of rural revitalization leaders,promote and promote them,and attract more young talents to join the team of rural revitalization.Therefore,this article takes the perspective of embedding theory and mainly adopts interview,observation,and literature analysis methods to collect data.Through on-site investigation and research,a case study is conducted on the leader of rural revitalization,General Manager T.The focus is on examining the development of the rural revitalization leader and the enterprise they operate embedded in the local area from three aspects: body embedding,identity embedding,and regulatory embedding.Through research,it has been found that the main reasons why the leader of rural revitalization,General Manager T,has been able to continuously drive development in the changing times are as follows: firstly,his nostalgia and concern for his hometown.As a native of his hometown,General Manager T has a deep affection for his hometown,which enables him to develop and construct according to the times and local conditions in his hometown.Secondly,the ability to discern and grasp policy direction is closely related to the high degree of embeddedness of General Manager T and his in-depth understanding of national and regional social policies,ensuring the organic unity of industrial development direction and regional development direction.Once again,in terms of the decision-making advantage of the resource industry,General Manager T has a certain reputation and resources,and has inherent advantages in the social network,which also enables him to effectively respond to resource scarcity or depletion and achieve successful transformation.Finally,in terms of empathy and resonance with consciousness and culture,General Manager T actively constructs a social network to form a rural revitalization community that is jointly built,win-win,and shared.The triple embedding of rural revitalization leaders not only helps them realize their selfworth and promote the development and growth of enterprises,but also drives the overall revitalization and prosperity of the local society in the region,thereby achieving comprehensive rural revitalization.Finally,based on the embedding theory,this article also attempts to construct a local embedding model for rural revitalization leaders.The development behavior of rural revitalization leaders embedding into local society is divided into three levels: body embedding,identity embedding,and regulatory embedding.From the micro,medium,and macro perspectives,the embedding is promoted layer by layer,in order to provide valuable experience and reference for future rural revitalization leaders,explore a new path that can adapt to the development of different rural societies.Based on these three embeddings,this article also proposes corresponding suggestions one by one,namely to ensure the development environment of rural revitalization leaders and promote them to better adapt to local society;Coordinate the network of local social relations and gather the magnificent force of rural revitalization community;Increase support for rural revitalization leaders and activate the endogenous driving force of rural society.