Research On Customer Relationship Management Of Nanjing New Channel Training School

With the deepening of economic globalization,people actively go abroad to join the ranks of international cultural exchanges.The market demand for language training and education is increasing day by day,and the development of language training industry as a whole shows a growing trend.However,due to the low entry threshold of domestic training institutions,the phenomenon of product homogenization is serious,and the competition of various institutions is fierce.Due to the impact of COVID-19,the business development of training institutions is in a downturn.As an important and valuable research direction,customer relationship management is of great significance for enterprises to formulate business strategies and optimize the development structure.At present,the application of CRM theory to the development of education and training industry is not abundant.Taking Nanjing New Channel Training School as a specific case,this paper,through the research and analysis of the enterprise’s CUSTOMER relationship management,puts forward the improvement measures suitable for the development of the enterprise’s customer relationship management.We also hope that this can provide good reference value and inspiration for other educational institutions in the same industry.Based on the analysis of the relevant data of Nanjing New Channel Training School,this paper finds out the existing problems in the school’s customer relationship management,including: insufficient marketing and insufficient channel expansion;The overall ratio of teachers is not balanced;The teaching service system is not perfect;The price system is not perfect;The organizational system of customer relationship management is not reasonable.Through questionnaire survey,processing and analysis of the collected data,factor analysis method was used to find out the relevant factors affecting the customer relationship management of Nanjing New Channel Training School,including: marketing strength;Teaching design;Teaching strength;Price and service system.Based on the analysis of the four influencing factors of customer relationship management,this paper puts forward the countermeasures to improve the customer relationship management of Nanjing New Channel training School,including: paying attention to the network marketing of the brand,expanding the channels of acquiring customers;Strengthen the construction of teachers,and constantly improve the rationality and optimality of the school teachers;Improve teaching service quality and strengthen service ability;Perfect the price system;Optimize the organizational system of CRM.The purpose of this study is to find out the existing problems in customer relationship management of New Channel training schools by analyzing the existing data,and to find out the influencing factors of customer relationship management by means of questionnaire survey and factor analysis model.In view of the influencing factors of the problem,the countermeasures to improve customer relationship management are put forward to promote the development and promotion of enterprises.On the other hand,it also hopes to provide reference for enterprises with similar problems in the industry development.