Research On Media Literacy Education Of College Students In The Age Of Intelligence Media

With the advancement of modern science and information technology,the development of media has entered an unprecedented period of high speed.Under the impetus of new technologies,new media are constantly updated and iterated,showing the characteristics of strong development,multi-derivation and easy combination.With the development of mobile Internet,artificial intelligence,5g and other technologies,the era of intelligent media has become an irresistible trend.The networked,informatized and intelligent social model has become an unstoppable trend.Under the influence of new media,especially smart media,the concept of "audience" in the traditional sense has begun to weaken,and "users" have begun to become a more accurate positioning for media users.As a type of main user of intelligent media,the college student group has its special role in the era of intelligent media: on the one hand,college students,as a broad sense of the Kochi group,have a wealth of knowledge accumulation,they are active in thinking,curious,easy to accept new things,have strong adaptability,and provide great help for the development of intellectual media.On the other hand,college students lack social experience,their way of thinking is more subjective,and their cognition of the objective world is superficial.Therefore,they are easily dominated by massive intellectual media information,lack self-control in the face of a large amount of information,appear information addiction,Internet fraud,kitsch aesthetics and impulse consumption,and even be misled by wrong information,and deviate in beliefs and values.In this context,this paper takes the media literacy education of college students as the main research object,integrates the theories and research methods of journalism and communication and ideological and political education,and summarizes the research on the current mainstream intelligent media and media literacy education in academia based on the current situation of the development of intelligent media.Combined with the previous research results,through the analysis of the current situation and the reasons for the lack of media literacy of college students,the deviations in the media literacy education of college students are explored,and the effective path of media literacy education of college students is constructed in a targeted manner.The main content of this paper is divided into six chapters: the first chapter is introduction,which sorts out the relevant research background and the current situation of domestic and foreign research,and thus proposes the research objectives,main research contents and methods,proposed problems and innovative points of the paper.The second chapter explains the concepts related to the research of this paper and the theories used in this research,and dialectically analyzes the necessity and possibility of media literacy education for college students in combination with multiple disciplines.The third chapter investigates the current situation of college students’ media literacy education through questionnaire surveys,using in-depth interview and other research methods,this paper analyzes and summarizes the current situation of College Students’ media literacy education in the era of intelligent media.The fourth chapter analyzes the problems in the media literacy education of college students in the era of intellectual media,and analyzes the deep-seated causes behind it from multiple angles.The fifth chapter explores the core elements to deal with the improvement of college students’ media literacy education from the five dimensions of curriculum,management,practice,culture and service,and analyzes the path of media literacy education of college students from the five perspectives of government,basic education schools,media,college students themselves and families.Chapter 6summarizes this paper,analyzes the shortcomings of the research,and proposes a prospect.