Research On The Application Of Task-Driven Method In The Teaching Of "Internet Marketing" Course In Middle-Grade D School

In recent years,the country has successively issued policies to clarify the important role of secondary vocational education in China’s teaching system.These policies put vocational education on an equal footing with general education,and clearly improved the system and measures to protect vocational education and promote highquality development of vocational education to address the economic and social development of technical talents The development of secondary vocational education is still in progress.At present,there are still many problems in the development of secondary vocational education,such as lack of quality vocational education,low social recognition,and weak employment competitiveness.The main reasons for this are the single classroom teaching method,old teaching content,unreasonable teaching evaluation,lack of interest of students in learning,and the lack of students’ main position in teaching.Based on the above background,this paper introduces the task-driven teaching method into the teaching of professional courses in secondary schools,optimizes the task-driven method based on the constructivism instructional design theory,and practices it in the course of "Internet Marketing" of e-commerce majors."Network Marketing" is the core course of middle-evel finance and commerce major in e-commerce.It has the characteristics of wide learning content,sufficient depth in individual aspects,and marketing results-oriented,which requires students’ ability to analyze and solve problems.The task-driven method is suitable for the teaching of "Internet Marketing" course as it guides students to participate in collaboration with teaching tasks and exercises their abilities in the process of completing the tasks.In this study,two classes of e-commerce in secondary school D were used as the experimental class and the control class respectively,and the task-driven method was used in the experimental class,while the traditional teaching method was still used in the control class.Pre-experimental questionnaires and interviews to understand the problems in teaching and learning in School D,and targeted instructional design.After comparing the test scores of the two classes and the learning status of students in the experimental class before and after the experiment,we concluded that the task-driven method can improve students’ learning effect and classroom learning status,can improve teachers’ teaching skills,and can improve students’ main position in teaching.