Research On The Application Of Task Stratification Teaching Method In The Teaching Of "Internet Marketing" Course In Secondary Vocational Schools

With the popularization and application of modern computer network technology and the further vigorous development of the e-commerce industry,the requirements for e-commerce talents in the information age are getting higher and higher,which makes it difficult for traditional teaching methods to adapt to the society’s training needs for professional and skilled talents.For this reason,this subject takes the e-commerce major of secondary vocational schools as the research object,taking the course "Internet Marketing" as an example,combining the two popular stratified teaching methods and task-driven teaching methods(hereinafter referred to as "task stratified teaching method"),design and practice a relatively complete curriculum teaching reform plan,and apply the experimental method to verify the new teaching mode with examples and reflect on the results.The specific ideas of this research are as follows: First,introduce the research status of the task-level teaching method at home and abroad,define and scientifically explain the core concepts related to teaching,and expound the theoretical basis of the research,in order to introduce the task-level teaching method into secondary vocational schools "Network Marketing" class to lay a solid foundation.By investigating the actual teaching situation of the "Internet Marketing" course in practice schools,and analyzing its causes from three aspects of students,teachers and courses,it clarifies the feasibility and importance of implementing the task-level teaching method.Then,combining the advantages of layered teaching method and task-driven teaching method,innovatively design the task layered teaching method,and build a new model of task layered teaching design.The model divides the teaching process into three stages: front-end analysis,mid-term implementation,and post-evaluation.At each stage,there are also teaching links such as students’ stratified grouping,teaching goal stratification,teaching task stratification,question stratification,and stratified reporting.Finally,the new model of task-level teaching method is applied to the teaching practice of "Internet Marketing" course in secondary vocational schools,and the new teaching model is verified by experimental method.By comparing the data before and after the experimental class and the control class,it is found that after the application of the new teaching model,the students’ academic performance,learning attitude,number of cooperation,and course participation have been significantly improved.The results show that by applying the task-level teaching method,it is helpful to consolidate students’ professional knowledge and skills,and ensure that students at all levels can develop well in their "zone of proximal development";In terms of learning autonomy and other aspects,students at all levels have also had a significant improvement effect.Therefore,this study provides a set of feasible plans for the practice of how to implement the task-level teaching mode in the e-commerce major of secondary vocational schools,and also provides some useful references for the teaching reform of secondary vocational schools.