Application Research Of Task-Driven Method In Network Marketing Practice Of H Secondary Vocational School

As an important part of China’s vocational education,secondary vocational education undertakes the important task of training skilled workers and high-quality labor workers in society.In recent years,with the promulgation and implementation of national Vocational Education Reform implementation Plan and other policies,output-oriented talent delivery for enterprises has become a widely concerned and hotly discussed issue in all walks of life.Influenced by scientific and technological progress and the epidemic,people’s shopping patterns and habits are gradually changing,and the market demand for e-commerce talents is expanding,which also speeds up the pace of training e-commerce talents in secondary vocational colleges.Based on the above background,the author tries to apply task-driven method to the course of "Network Marketing Practice" in secondary vocational schools to improve the traditional teaching method.This paper adopts interview method,observation method and investigation method to deeply understand the current situation and teaching status of the course "Network Marketing Practice" in H University,and designs pre-test,post-test questionnaire and interview outline to conduct research and analysis on teachers and students.Based on feedback data,analysis the feasibility of the approach to teaching,and on the basis of constructivism and the theory of the zone of proximal development carries on the teaching design,the module of common infringement cases in Internet marketing,selecting typical cases,pay attention to help students establish good professional morality and consciousness of legal system,for the future into social work smoothly to lay a good foundation;By comparing the in-class test results and post-test questionnaires of the control class and the experimental class,the teaching practice effect is analyzed and improved.In the teaching design and lesson demonstration,ideological and political ideas are integrated into the classroom,and students are guided to actively search for information in the form of "tasks",and groups are guided to discuss cases cooperatively.The fifth part is the reflection and summary of this paper.Finally,combined with the ideological and political concepts and typical work task concepts,design interesting tasks that are in line with students’ learning situation,encourage students to express their views boldly,test their knowledge mastery through completing tasks,and set up diversified evaluation methods for assessment.Through this study,the following conclusions are drawn: task-driven method is suitable for the course of "Internet Marketing Practice" in secondary vocational schools and has good results,which is conducive to changing the roles of teachers and students,strengthening students’ active learning awareness and interest,helping teachers improve teaching skills and enhancing the classroom interaction atmosphere.Nowadays,task-driven method is gradually applied in the teaching of secondary vocational courses.The author hopes that this study can provide a reference perspective and method for the educators engaged in e-commerce teaching in secondary vocational colleges.