Investigation And Research On The Digital Gender Divide Among Rural Middle School Student

Nowadays,as the backbone of the global information and communication system,the Internet enables different hardware and software tools to form a huge global network,and the resulting social phenomenon is usually called "information society" or "network society".However,the information society is not neutral,and it has different influences on the relationship between men and women,which leads to a gap in the access and use of digital technology by groups of different sexes,thus forming a digital gender gap.The digital gender gap is an extension of the concept of digital divide,which has become an urgent social and international problem.Especially in rural areas,the digital gender gap is more obvious because of the low level of economic development,imperfect infrastructure,shortage of teachers and lack of attention to information-based teaching.With the development of science and technology and the improvement of economic level,although the gender gap in "physical access" among rural middle school students has gradually decreased,there are still great differences in the types and contents of digital skills,and this difference has attracted the attention of scholars at home and abroad.Therefore,based on UTAUT model and the unified theory of technology acceptance and use,this paper will explore the current situation and influencing factors of digital gender gap among rural middle school students,and put forward targeted measures and suggestions to narrow the digital gender gap among rural middle school students from the actual problems in rural areas.Based on this,this paper studies a large number of related literatures at home and abroad about "digital divide","digital gender divide" and "rural information education",sorts out the research status at home and abroad,defines related concepts and analyzes the theoretical basis.This paper takes a rural middle school in Rizhao City,Shandong Province as a sample,selects all students and some parents of Grade One and Grade Two to conduct a questionnaire survey,and interviews rural teachers and school administrators.The total number of students is 548,and the research content includes three parts:The first is the analysis of the current situation of the digital gender gap among rural middle school students.By using the methods of literature study,questionnaire and interview,a questionnaire was compiled to analyze rural middle school students from five aspects:network media access,network autonomy,network usage preference,network environment status and digital literacy status.Through the data,it was found that rural middle school students have different degrees of differences in these five aspects,that is,there is a digital divide between rural middle school students of different sexes.The second is the research on the influencing factors of digital gender gap among rural middle school students.By studying and combing the relevant basic theories,drawing lessons from the unified theory of technology acceptance and use and UTAUT model,seven variables that affect the digital gender gap of rural middle school students are determined,the questionnaire is designed,and SPSS and AMOS software are used to analyze the differences of the measurement models.The results show that performance expectation,effort expectation,community influence,self-management and personal innovation have positive effects on behavior intention;Personal innovation and selfmanagement have a positive impact on effort expectation;Effort expectation;Perceived risk has a negative impact on behavior intention and effort expectation;Gender plays a mediating role in the whole model.The third is to put forward measures to bridge the digital gender gap among rural middle school students.Through the analysis of the present situation and influencing factors,according to the particularity of rural areas,this paper puts forward targeted bridging measures.It mainly includes(1)improving the information infrastructure of rural schools and improving the quality of rural education.(2)Change the traditional concept of society and family,and adopt a scientific education method.(3)Improve students’ digital literacy level and promote fair education results.(4)learn from foreign experience and strengthen international exchanges.